As Department’s Senior Product Advertising Supervisor, Amanda Vandiver retains a finger on the heart beat of the cell tech trade. She directs product positioning, buildings aggressive differentiation, and ensures buyer wants are met throughout Department’s many product choices. She makes use of her ardour for serving to others and her knack for storytelling (honed by years of theater and improv lessons) to make her work as a product marketer impactful.
Since beginning at Department in 2017, Amanda has been promoted 3 times and labored throughout gross sales, advertising, and product. She even took a possibility with one other firm within the cell house earlier than returning to Department. She attributes her success to a perspective that prioritizes studying at work as the primary type of aim setting and bringing enthusiasm and pleasure to all tasks large and small.
What has your profession path appeared like at Department?
Jan 2017: Gross sales Improvement Consultant – Department
Becoming a member of Department for the primary time was so thrilling. I felt actually related to what Department was doing: serving to apps discover their viewers and develop their enterprise. Department is crucial to connecting a product to the viewers who’s fascinated by it, and I used to be captured by that.
Being a Gross sales Improvement Consultant (SDR) at Department was one in every of my favourite work experiences. I used to be the unique SDR when Department began to promote an enterprise resolution, and I acquired to construct the playbook. I outlined what being an SDR at Department appears like and doubled down on personalised, inventive outreach to get within the door with big names in cell. This led to a promotion to Account Government (AE) in solely six months.
July 2017: Account Government – Department
What I liked most about being an AE was getting a front-row seat to the challenges cell groups had been trying to overcome and serving to them understand an answer to cell fragmentation. I’ve fond recollections of visiting groups at TouchTunes and Beneath Armour. I additionally loved serving to additional domesticate relationships with cell consultants by moderating panels at enterprise advertising occasions throughout North America.
I’ve all the time been a individuals particular person, a presenter. It comes naturally to me. As an AE at Department, I honed the power to match others’ power, perceive what kind of communication a state of affairs requires, and alter my messaging to greatest match the atmosphere and stakeholders. That talent has enabled me to do what I really like — current, talk, inform a narrative — in an simply digestible approach.
Jan 2019: Product Advertising Specialist → Supervisor – Department
My transition to product advertising happened after I observed some enablement items had been lacking and began making them myself. I constructed sources for the broader gross sales crew, crafted by the whole lot I used to be selecting up from trade occasions, gross sales calls, and my ardour for storytelling. After doing this, I noticed I wanted to discover advertising much more. It seems that having a gross sales background whereas working in product advertising is a large asset. My eagerness to tackle the unknown, be resourceful, and hone my craft as a brand new marketer led to a promotion from Specialist to Supervisor.
Sep 2020: Product Advertising Lead – Radar
After nearly two years in product advertising at Department, I took a possibility to steer product advertising for a smaller firm within the cell house. I used to be excited to study a brand new product suite, see the trade from a brand new perspective, and develop my profession even additional.
Sep 2021: Product Advertising Supervisor → Senior Product Advertising Supervisor – Department
I used to be re-recruited by Department, enticed by what I felt I may nonetheless study right here. I dove into what had rapidly develop into a booming product advertising crew, and I acquired to convey tangential trade experience and a wider perspective from my time with one other firm again to the Department crew. Being promoted to Senior Product Advertising Supervisor, simply 5 months after returning to Department, validated my continued progress and influence on the group.
What do you’re keen on about your job?
Past the truth that I’m repeatedly studying right here and dealing with stellar individuals, my favourite a part of the job is translating one thing advanced right into a digestible format. I need issues to be relatable, so I really like taking one thing technical or complicated and making it thrilling for others.
How have you ever grown at Department?
I’ve had a front-row seat to so many aspects of our enterprise and prospects throughout many phases of progress and have realized from each second of it. Department gives help in figuring out the perfect experiences to realize trade experience after which ensures you have got entry to them. I’ve had each alternative to develop as a product marketer, whether or not it’s company-sponsored coaching or attending main trade conferences, talks, and occasions.
In working cross-functionally and fielding requests throughout the group, Department has helped me study that the important thing to efficient prioritization is constructing belief in relationships. By means of communication, delivering on commitments, and making individuals really feel heard and understood, I could make robust calls about whether or not or not one thing is price prioritizing.
Department has additionally contributed to my means to adapt and thrive in fast-paced, ambiguous environments, which has been extremely useful over the previous few years.
What motivates you?
I really feel most excited when I’m serving to somebody. not directly, and it’s necessary to me that I ship properly on my commitments . My roles at Department have all had a standard thread of fixing issues and serving to others do their jobs extra successfully.
It’s additionally actually thrilling to see one thing click on for somebody — be it a prospect or a brand new member of the crew. This house can appear actually complicated, and with the ability to assist somebody attain their “aha” second is extraordinarily fulfilling.
How does Department domesticate a way of belonging for you?
From the highest down, there’s a tradition of all the time with the ability to attain out to anybody you wish to discuss to on the group. Nobody is just too busy to offer you two minutes and even an hour of their time that can assist you study or acquire a brand new perspective. Folks consider in making time to assist each other at Department.
What’s the perfect piece of recommendation you’ve obtained in your profession?
Once you set your objectives, bear in mind to additionally set objectives for what you intend to study. Once you begin to outline your success based mostly on the way you’re studying and rising, you’ll accomplish much more than a guidelines.
