DRESSX’s first assortment for Meta’s Avatar Retailer.
The metaverse is the 3D evolution of social media,” says DRESSX co-founder Daria Shapovalova.
Digital Metacloset DRESSX — world’s largest digital vogue retailer is partnering with social media large, Meta to launch its personal digital-only vogue assortment on the platform’s Avatar Retailer.
The primary DRESSX x Meta assortment drops 19 July at 10 a.m. PT and additional collections might be launched regularly. Whereas Meta’s Avatar Retailer is at present solely accessible in sure territories (U.S., Canada, Thailand and Mexico), a few of the DRESSX seems to be will even be accessible on the model’s market.
The Meta avatar retailer launched in June with bodily luxurious manufacturers Balenciaga, Thom Browne and Prada who’ve created digital seems to be which could be bought to wardrobe one’s Meta avatar throughout its Instagram, Fb and Messenger platforms.
The items are digital interpretations of each present seems to be and model signatures akin to a Fall ’20 moto combo from Balenciaga, Prada’s sizzling ticket Fall ’22 white tank high and basic four-stripe fits from Thom Browne.
Nevertheless, what’s completely different concerning the new DRESSX partnership with Meta’s Avatar Retailer is that it’s Meta’s first with a digital native vogue retailer. It’s a neat segue —though LVMH Innovation Award 2022 finalist DRESSX launched in 2020, it was Meta that proved the true game-changer for the model when it comes to driving retail partnerships.
“Once we began we reached out to each single model and retailer however though they listened to us they mentioned they wanted to consider it,” DRESSX co-founder Natalia Modenova advised me. “However when Mark Zuckerberg renamed Fb as Meta in October final 12 months, individuals realized that digital experiences additionally fall beneath the definition of the metaverse. That was the large push for them to come back again to us.”
DRESSX has simply partnered with U.S. luxurious model Jason Wu on a digital wearable NFT of the robe former First Woman, Michelle Obama wore for the 2009 Inaugural Ball. The costume’ exact digital twin is at present beneath public sale on the DRESSX market. The final word proprietor will even obtain tickets to Wu’s New York Style Week present in September.
The bodily costume — ivory silk chiffon, organza flowers and crystals — is at present displayed within the First Girls exhibit at The Nationwide Museum of American Historical past.
Different latest DRESSX retail digital vogue partnerships embrace Bershka, Printemps, American Eagle, Iris van Herpen and Dundas. Earlier this 12 months DressX partnered with social gaming platform Roblox on outfits for avatars, created wearables for Decentraland.
DressX collaboration with Roblox.
Whereas DRESSX has the benefit of being early to the market, new digital vogue platforms are launching providing completely different spins.
Most up-to-date is Draup, which WWD studies has simply secured $1.5 million in seed funding. Buyers embrace Ledger’s Ian Rodgers. The corporate is engaged on a mannequin which incorporates resale, rental and wear-to-earn choices for digital vogue.
In the meantime, in line with NFT Tradition, metaverse entrepreneur G Cash is launching a crypto-native luxurious vogue and way of life label known as 9dcc. What this implies in actuality remains to be considerably opaque, save the truth that the primary drop seems to be a bodily one — a T-shirt for members of a specific group — however it’s doubtless that multifaceted elements — each digital and bodily — might be concerned because the platform builds out.
DRESSX X Jason Wu NFT wearable.
