UK ethnic flour model Elephant Atta shines a highlight on South Asian households in its new marketing campaign, ‘House Is The place The Elephant Atta Is’. Developed by krow Group, the marketing campaign captures Elephant Atta in every day moments, from the nice to the dangerous.
‘House Is The place The Elephant Atta Is’ options heart-warming scenes of members of the family gathering to make a meal. Narrated and written by Raxstar, the poem completely captures the generational love of a household and a house.
Moreover, the marketing campaign introduces the model as a staple – from “the pink bag [that] barely suits the boot” to smaller luggage tucked away within the cabinet. Be it chapattis, rotis, parathas, or puris, Elephant Atta has been there for each household event.
The fascinating video takes viewers by way of the feelings and experiences of each household. Cousins having a pleasant competitors in opposition to one another, the little ones attempting their greatest, and even minor accidents. These are recollections to carry for all times, and an elephant by no means forgets.
House Is The place The Elephant Atta Is
Elephant Atta has been part of each South Asian dwelling for the previous 60 years and extra. As households develop, so does the model, permitting previous, current, and future generations to develop up with Elephant Atta.
Moreover a 60-second commercial on tv and cinema screens, the nationwide marketing campaign shall be lined on-line and digitally. Furthermore, enticing OOH activations and Level-of-Sale (POS) shows will enable the model to foster deeper connections with customers.
