Simply once you thought John Mueller of Google was carried out responding to sub-domain web optimization questions – nicely – now we’ve got a brand new social platform – so… John stated on Mastodon when he would go together with subdomains versus posting the content material on the primary www.
John wrote on Mastodon that he would go together with a subdomain over a www when he thinks the content material on the subdomain can dwell by itself off of the www. He stated “my mind-set close to subdomains is that it will depend on what you are making an attempt to do. Is it content material that is meant to be tightly related to the primary web site? then put it on the primary web site. If you need the content material to face by itself, then a subdomain is an efficient match.”
He additionally shared that there are technical issues to consider exterior of web optimization. He stated “There’s additionally the technical side-effect of subdomains generally making issues a bit extra sophisticated: verification in search console, monitoring in analytics, DNS, internet hosting, safety, CSPs, and many others.”
Afterward in that thread, John added “To be clear, I believe it’s going to have an effect on rankings of the brand new content material, however in the end it will depend on what you need to obtain with it. Typically you need one thing separated out, generally you need to see one thing as part of the primary web site. These are completely different conditions, and the outcomes will differ.”
So – that’s the newest from a Googler on to go together with subdomains or stick along with your www for parts of your web site.
For extra on what Google stated on subdomains and web optimization, simply search this web site for [subdomain] – I’ve lined it so many occasions.
Discussion board dialogue at Mastodon.