Meta has renamed their Fb Promoting Insurance policies to Meta Promoting Requirements to make them “as helpful, clear and clear as potential.”
What’s altering. Nothing. Meta has made it very clear that they aren’t altering the scope of the insurance policies, nor are they asserting any new ones.
We’re not making any adjustments to the scope of those insurance policies or how we implement them, nor are we asserting any new insurance policies. As a substitute, our purpose with this replace is to make it simpler for folks and companies to entry and perceive our insurance policies.
Language and consolidation updates. Meta mentioned in some instances they’re updating the language for the insurance policies whereas in others they’ve streamlined or consolidated them. For instance, the Prohibited Monetary Merchandise and Companies coverage now encompasses a number of beforehand separate however associated insurance policies.
Dig deeper. Meta Promoting tips could be discovered within the Transparency Heart. The Group Requirements function a baseline for the ad insurance policies. Advertisers should adhere to each to be eligible to run advertisements.
Why we care. Advertisers ought to adhere to all Meta promoting requirements and tips. Failure to take action can lead to your ad account or profile being banned. In the event you’re not sure if a sure ad, copy, or touchdown web page meets the standards, overview the insurance policies in full earlier than launching your campaigns.
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About The Creator
Nicole Farley is an editor for Search Engine Land protecting all issues PPC. Along with being a Marine Corps veteran, she has an intensive background in digital advertising and marketing, an MBA and a penchant for true crime, podcasts, journey, and snacks.
