Wednesday, January 4, 2023
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GA4 now allows you to recreate Common Analytics audiences, and personalize the House web page


GA4, everybody’s favourite new Google Google Analytics product, will now allow you to use the Migrator for Google Analytics Google Sheets add-on software to recreate lots of your Common Analytics properties right into a GA4 property. It’s also possible to personalize the content material on your own home web page to make what’s proven extra related. Let’s have a look.

Why we care. First, these new instruments try to make GA4 tolerable by permitting you to customise your dashboard and properties as near UA as doable. Although not excellent, this could not less than convey slightly extra familiarity into the combination. Advertisers who’ve been sluggish to implement or be taught GA4 may discover solace in these acquainted options.

When you haven’t carried out GA4 but, that is your signal.

Recreate Common Analytics audiences in Google Analytics 4

Audiences primarily based on dimensions and metrics which might be the identical in UA and GA4 may be recreated simply as they’re. When the audiences use dimensions or metrics that differ between UA and GA4, you’ll be able to edit the viewers definitions within the spreadsheet to make use of the related GA4 dimensions and metrics.

For every viewers, the spreadsheet consists of details about whether or not the viewers is accessible for recreation; if it isn’t, the spreadsheet has details about why. Editable viewers circumstances are included so you’ll be able to modify them earlier than recreating them.

Extra data on the Migration software may be discovered right here.

Personalize the House web page

Remember that whenever you personalize your homepage, the customization is just seen to you. Different customers won’t see your dashboard.

The next data is from the Google Analytics Assist documentation.

Personalize the metrics and dimensions

Now you can change the metrics on the overview and realtime playing cards. On the overview card, hover over a metric to see a drop-down menu so you’ll be able to change the metric.

On the realtime card, it’s also possible to select from various dimensions (e.g., Viewers, Metropolis) or allow us to select a dimension for you (i.e., Select for me).

Restore your decisions

Whether or not you modify the metric, dimension, or date on a card, we’ll restore your decisions in future periods. For instance, we’ll populate a card with Metropolis the subsequent time you go to Google Analytics whenever you select the dimension in your present session.

Moreover, whenever you return to a report utilizing the Lately accessed part, you’ll see all of the modifications you made to the report. For instance, should you modified the first dimension, you’ll see the dimension utilized when you choose the report from the Lately accessed part.

Strive Urged playing cards

Once you’re new to a property and haven’t considered a card incessantly, a brand new Urged for you part will seem. The part surfaces playing cards which might be fashionable throughout all Google Analytics 4 properties that can assist you discover helpful data in your property.

Present suggestions

Now you can give a thumbs up or thumbs down when hovering excessive proper of a card within the Urged for you, Since you view incessantly, and Insights sections. The suggestions choices enable Google Analytics to offer you extra useful data sooner or later.


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Concerning the writer

Nicole Farley

Nicole Farley is an editor for Search Engine Land protecting all issues PPC. Along with being a Marine Corps veteran, she has an intensive background in digital advertising, an MBA and a penchant for true crime, podcasts, journey, and snacks.



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