Google AdSense has introduced help for personalization with first-party cookies and likewise new enhancements to the blocking controls navigation.
First-Occasion Cookies For Personalization
Google AdSense now helps personalization with first-party cookies. Google wrote “First-party cookies for personalization assist to point out customized advertisements to your customers when third-party cookies aren’t obtainable, which can enhance your income.
Google added you can solely use these cookies for personalization should you’ve turned on the “Permit first-party cookies” possibility.”
Google additionally added a brand new management to the “Advert serving” tab in your account to allow you to select whether or not you need to permit first-party cookies for personalization.
To configure these, you’ll be able to click on Model security after which Content material after which Blocking controls after which Handle Advert serving.
The management is obtainable from as we speak however your alternative will not have an effect on advert serving till November 10, 2022.
New Blocking Controls
Google AdSense additionally made some enhancements to navigate the ad-blocking choices within the Google AdSense console. Google renamed the Blocking controls web page to “Model security” and added a brand new web site search.
Beforehand, your AdSense websites had been listed in the principle navigation panel. Google mentioned as a result of many publishers have a number of websites, they’ve changed the location listing with an easy-to-use web site search.
Google mentioned “this modification simplifies the principle navigation panel and makes it simpler to dam advertisements on totally different websites.”
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