Google has added a brand new function to assist companies automated among the responses to questions submitted by means of their Google Maps and Google Search enterprise listings. This new function is a part of your Google Enterprise Profile and may be managed underneath the FAQs part of the messaging part.
Automated messaging. Google added a function the place you, because the enterprise, can recommend questions folks can ask your corporation after they begin a chat after which arrange automated responses to these questions. That is referred to as incessantly requested questions.
The place to search out it. You could find this in Google Search by trying to find “my enterprise” or your corporation title. Then click on on the “Prospects” button and click on on “Messages.” In that part then click on on the three vertical dots after which click on on “Message settings” after which “Handle incessantly requested questions.”
What it appears to be like like. Here’s a screenshot of the FAQs part:
Right here is the FAQ entry type:
Extra particulars. Stefan Somborac, who first noticed this and posted about it on Twitter, defined you may create as much as ten FAQs, every query has a 40-character restrict and every reply has a 500-character restrict. Plus, you may embody hyperlinks in your solutions.
Why we care. Messaging in Google Maps and Google Search may be nice for purchasers however many companies should not have the assets to reply to such questions in a well timed method. FAQs and automatic responses may help these companies reply to clients in a way more well timed style, bettering buyer satisfaction and enterprise assets.
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About The Writer
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming workforce for SMX occasions. He owns RustyBrick, a NY based mostly internet consulting agency. He additionally runs Search Engine Roundtable, a well-liked search weblog on very superior SEM subjects. Barry may be adopted on Twitter right here.
