Ginny Marvin, Google’s Adverts Liasion, mentioned on Twitter that efficiency max just isn’t most popular over search advert campaigns. Ginny wrote on Twitter, “PMax isn’t “favored” over Search.”
She added, “In case you are operating Search and PMax campaigns and the question isn’t equivalent to a key phrase (or misspelling in your Search campaigns), then Advert Rank is used to find out which advert serves.”
A number of Google Adverts advertisers counsel that Google will at all times desire efficiency max campaigns over search campaigns. Listed below are some examples:
Agreed, agreed, agreed! @DigitalSamIAm @NeptuneMoon
Pleased to see I’m not loopy (or perhaps all of us are) https://t.co/dIoXW8vmpO
— Greg (@PPCGreg) January 6, 2023
Ginny Marvin replied to those statements with this response:
2/2 PMax isn’t “favored” over Search. In case you are operating Search and PMax campaigns and the question isn’t equivalent to a key phrase (or misspelling in your Search campaigns), then Advert Rank is used to find out which advert serves.
— AdsLiaison (@adsliaison) January 6, 2023
Do you agree?
Discussion board dialogue at Twitter.
