How do I create one video and ship personalised movies to a number of prospects?

On this planet of gross sales, the necessity to ship personalised movies to prospects has by no means been extra important than it’s right this moment. Nonetheless, as a gross sales skilled, you’re more than likely juggling a number of duties directly, from sending emails and messaging leads, to creating follow-up calls and cold-calling potential purchasers, leaving little to no room for creating personalised movies. 

We perceive that developing with new video content material often generally is a problem, and that’s why we’re right here to allow you to in on a bit secret: You don’t have to create new video content material each time you wish to ship a personalised video to a prospect. 

With the strategies we’re going to point out on this weblog, we give gross sales reps a extra environment friendly approach to produce related movies with out sacrificing high quality at a time when productiveness is paramount.

At Hippo Video, we recognise how vital it’s for corporations of all sizes to stay responsive and productive, which is why these necessities had been considered when constructing our platform. We make sure that making movies isn’t simply one other time-consuming job in your to-do record however somewhat a easy process that frees up your consideration for different every day duties.

Benefits to repurposing your movies

The routine of any salesperson is generally primarily based on the account and firm that they pursue and work for.

Some prospects, or virtually each prospect, may need the identical enterprise methods, and enterprise operations and their wants would align equally with each other. On this case, as a salesman, sending video messages and ensuring that she or he delivers the precise info might be crucial roles to hold out, however in a sensible method.

With the assistance of Hippo Video, you can also make a single video that has all of the personalization parts and lets you simply make the required changes for every prospect. On this state of affairs, a gross sales skilled will be capable of ship custom-made movies to a number of prospects whereas nonetheless utilizing just one video, maximising each time administration and productiveness.

5 methods to personalize one video to go well with a number of prospects

1. Merge fields

While you wish to add a number of personalization parts to your movies with out a lot effort, the perfect method is so as to add a merge area, also called particular tags. These dynamic placeholders will seem within the video with the sender’s info you want to add.

Contained in the Hippo video platform, merge fields are of three differing kinds:

a. Contacts: First identify, Final identify, Handle, E-mail, Telephone quantity, and so forth. 

b. Customers– Twitter, LinkedIn, Fb, Calendar Hyperlink, Firm identify, and so forth.

c. Movies– URLs, Video Descriptions, and titles.

As you may have seen above, with this methodology, you’ll be able to present some other pertinent info inside a video or gross sales web page, corresponding to location, agency identify, and so forth.

Professional tip: Guarantee that merge fields are positioned at pertinent places throughout the gross sales web page or video with the intention to correctly make use of them in your content material. In doing so, viewers are assured to see individualised content material at pertinent occasions throughout their viewing expertise, which boosts interplay and conversion charges.

Use-cases for Merge Fields feature- Listed here are just a few areas the place you should utilize merge fields within the Hippo video:

a. Create and arrange your Touchdown/ gross sales web page:

• A gross sales web page is nothing however a personalised touchdown web page for prospects. Right here, aside from including branding parts to the web page, you can too add CTAs, a calendar hyperlink, and pre-recorded video carousels corresponding to buyer testimonials or product demos. 

• So as to add personalised info, such because the prospect’s identify or firm identify, you should utilize merge fields within the textual content, types, and call-to-action buttons on video touchdown pages.

b. Use it to ship personalised video emails

Merge fields within the topic line, physique, and call-to-action icons of video emails can be utilized so as to add personalised info, such because the prospect’s identify or firm identify.

c.Ship personalised video campaigns

Your work on sending personalised video campaigns to a number of prospects is just sorted by Hippo video the place our device allows you to add a spreadsheet containing the merge area particulars such because the prospect’s identify, firm identify, location of the corporate that you simply wish to add or merge into the video.

2. Personalize the video background

Having a singular video background for every of your prospects is a brilliant method to make use of the identical video content material, but personalize it for every prospect. By including a singular video background for every of your prospects, you might be highlighting your considerate consideration to element and displaying your dedication to offering an distinctive buyer expertise.

a. Customized backgrounds

To make use of as a digital background, you’ll be able to create and share your customizable picture or video. This lets you personalise the video by together with your branding or picture.

b. Dynamic backgrounds

Movies may be extra contextual and comprehensible when used with dynamic backgrounds corresponding to a prospect’s Linkedin profile or web site backgrounds. These backgrounds might help to maintain potential prospects’ consideration and enhance belief by exhibiting them that you’ve completed in depth analysis on them and the agency.

One of the best a part of personalizing your video background is that you simply now not must shoot a brand new video each time. As a substitute, it’s possible you’ll tweak an present one to attraction to completely different prospects by simply altering the background by utilizing their particular person logos, profiles, web sites, photographs and so forth. by merely clicking a button.

3. Humanize AI

Gone are the times of tedious guide video personalization. With Humanize AI, you’ll be able to generate personalised movies on your whole viewers with only a CSV file in hand. The probabilities are limitless. Think about the benefits of having each single prospect addressed by identify in your voice by the AI, thus capturing and fascinating them. With one video for a marketing campaign, you’ll be able to generate 100’s of hyper personalised movies by utilizing the benefits of AI, thus lowering your effort and time.

4.Video Flows

Hippo Video’s “Video Stream” characteristic permits customers to create personalised movies for every prospect by combining pre-recorded movies and personalizing them as per the gross sales stage your prospects are in. It makes use of built-in options to sew three completely different movies into one cohesive video in minutes. 

5. Interactive video

Customers of Hippo Video could make interactive movies in a wide range of methods, together with video quizzes, video polls, video types, and CTAs. Your video initiatives can develop into more practical general and enhance engagement and conversions with assistance from these interactive points inside your personalised movies. You possibly can nonetheless tailor the interactive elements to the recipient(s) even for those who solely have one video.

Conclusion

As beforehand acknowledged, many occasions, the enterprise pitches {that a} salesperson makes to their prospects are practically similar aside from the titles, designations, corporations, and authorised individuals’ names. On this case, any salesperson could develop into overwhelmed if they’re required to file the identical video over and over with the intention to ship the identical messages/info to their prospects.

That’s the reason Hippo Video has options that can make it handy so that you can repurpose present movies and nonetheless stay excessive on personalization with simply minimal effort.