South By Southwest, the annual convention and competition sequence spanning tech, artwork, music, movie and comedy, kicks off this weekend in Austin, Texas.
Recognized for startup launches, tech innovation and over-the-top model activations, the convention element attracts main expertise throughout the advert trade. Panels are stocked with celebrated entrepreneurs from Unilever, Patagonia, Ben & Jerry’s, Delta, Netflix, Nike and TikTok, to call only a few. Companies worldwide could have a presence. Manufacturers like Showtime, Amazon Prime Video, Paramount+, Slack and HBO wish to wow festival-goers with experiential stunts.
