How would you want to show $5,000 advert spend right into a whopping $127,380 in income on your teaching program? 🤯
Tracey Matney, chat promoting strategist at Victory Factors Social, has the confirmed system to assist coaches, content material creators, and entrepreneurs generate extra enrollments whereas retaining advert prices low, drive participation charges, and prime college students to buy high-ticket objects.
All it takes is a stable teaching program, this framework, and Manychat.
Overview
Victory Factors Social helped Shopify skilled Jen Ritchie of Scale on Shopify, launch her high-ticket on-line teaching program.
To generate high quality leads, Jen runs a five-day problem known as Scale on Shopify Bootcamp every quarter as a conversion software to generate extra enrollments for her high-ticket program, SOS eCommerce Academy.
With a $5,000 advert price range, Tracey and her staff at Victory Factors Social have been capable of generate greater than $127,000 in income in simply 5 days utilizing Clicks-to-Messenger advertisements and Manychat.
Right here’s how.
The problem
Jen was frightened about operating Fb advertisements and producing zero ROI.
Victory Factors Social knew Clicks-to-Messenger advertisements usually have a decrease value per acquisition, in order that they determined to check promoting a $27 seat to the five-day Shopify problem by way of Messenger advertisements.
Finally, they determined to run Messenger advertisements and conversion advertisements and check which might carry out finest.
“Jen additionally wished a excessive day by day show-up charge to assist nurture leads on their path to buy,” Tracey provides.
“When she had run this problem previously, individuals would drop off or not present up as a result of they bought busy or lacked motivation.”
The answer? Constructing a Messenger concierge, Betty Bot, to spice up attendance and engagement for the problem.
“What number of challenges have you ever accomplished the place it’s a must to search via piles of your emails to seek out the problem workbook? Betty Bot makes it tremendous straightforward,” Tracey provides.
Coupled with the company’s unique Problem Victory System, Betty Bot would additionally drive attendance charge and engagement in Jen’s Fb group.
The objectives
Victory Factors Social recognized Betty Bot’s objectives in partnership with Jen. These objectives included growing the variety of bootcamp individuals, getting extra of these individuals to point out up and interact, and driving an upsell to Jen’s high-ticket program, SOS eCommerce Academy.
On the flip aspect, Victory Factors Social was additionally tasked with decreasing the time spent fielding questions and sending out reminders – two time-consuming necessities of teaching applications.
“By utilizing Betty Bot, Jen and her staff didn’t must be answering a whole lot of questions on replays and workbooks,” provides Tracey.
“As a substitute, they have been capable of give attention to delivering nice worth to individuals and making ready the high-ticket program.”
The technique: Betty Bot and the Problem Victory System
To perform the primary aim, Victory Factors Social ran a wide range of partaking Click on-to-Messenger advertisements to advertise the $27 five-day bootcamp.
This introduced in 215 individuals – practically 100 greater than the earlier bootcamp.
Upon signing up, individuals have been launched to Betty Bot, who would ship lesson supplies, like workbooks, lesson reminders, and replays.
On day one, Betty Bot requested individuals to opt-in to be notified when it was time to hitch Jen dwell within the Fb group.
Throughout the Bootcamp, Jen shared distinctive secret key phrases in her Fb group for college kids to ship to Betty Bot.
Individuals would wish to observe the whole coaching to obtain the key phrases. These key phrases would then set off the day by day takeaway and their homework project by way of Betty Bot.
Victory Factors Social understood that nobody likes doing homework, so day by day giveaways – like a VIP improve or a one-on-one seek the advice of name with Jen – have been used as incentives for individuals to finish their assignments.
“All of that provides as much as boosted engagement… and extra engagement equals higher
outcomes,” says Tracey.
As a consequence of Fb’s 24-hour rule, Victory Factors Social couldn’t ship Manychat messages exterior the 24-hour window except individuals work together with Betty Bot.
The day by day takeaways additionally stored the 24-hour window open in an effort to ship the following day’s reminder.
“When Fb launched the 24-hour rule in 2019, plenty of entrepreneurs gave up utilizing chatbots as a result of they couldn’t spam their audiences,” says Tracey.
“However we found out easy methods to preserve that window open, preserve individuals engaged and excited, thus driving gross sales. Now, with Recurring Notifications, we will get specific permission to message them exterior of the window.”
Betty Bot supplied upsell choices, together with a $197 web site audit, and Jen’s $3,588 SOS eCommerce Academy.
This time round, 32 individuals signed up for the academy, a rise from 20 the earlier bootcamp.
On day 4, Betty Bot despatched lively individuals a “temperature test” to gauge how they have been feeling.
This helped Victory Factors Social perceive if individuals have been finishing the bootcamp materials – and which individuals have been primed to buy the SOS eCommerce Academy.
After the top of the problem, Betty Bot continued to help individuals and remind them in regards to the SOS eCommerce Academy.
So, from a $5,000 advert spend, Victory Factors Social generated a 25% common show-up charge every day, and achieved greater than $127,000 in launch gross sales.
The outcomes
Now that Jen has a big listing, Victory Factors Social can broadcast to them and run retargeting advertisements to get a lot decrease value per acquisition and better engagement.
“Mainly, Betty helped facilitate a one-on-one relationship with every participant with out requiring Jen and her staff to have 215 private conversations,” says Tracey.
Listed here are the outcomes:
Key takeaways
If you happen to’re on the lookout for game-changing methods to spice up your launch gross sales, then be aware of these three vital issues:
- Get inventive with methods to interact your individuals to maintain the 24-hour window open. After all, this could now be achieved with Recurring Notifications.
- Guarantee upsells are a part of your Messenger technique. Nurturing leads on the trail to buy utilizing Messenger may also help enhance gross sales for high-ticket objects!
- Have significant and personalised conversations together with your individuals. Together with issues like a “temperature test” to gauge how they’re feeling, and as an indicator of how doubtless they’re to spend money on your high-ticket program.
- By sticking to a method and using Manychat, Victory Factors Social was capable of enhance income and bootcamp participation, in addition to automate customer support FAQs so Jen might give attention to operating her enterprise.
The contents of this weblog have been independently ready and are for informational functions solely. The opinions expressed are these of the writer and don’t essentially replicate the views of ManyChat or another occasion. Particular person outcomes might range.
