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How Video Can Make Enterprise Emails Private Once more


January 10, 2017

GoVideo allows gross sales professionals, govt leaders and buyer assist groups to simply document customized movies and add them to their e-mail conversations

KITCHENER,Ontario – January 10, 2017 – Vidyard, the main video platform for enterprise, at present launches GoVideo Enterprise, a business-class version ofGoVideo, the free video-recording instrument that makes it simple for organizations to embrace the ability of video for customized communications.

“All of us hate getting these cellphone calls that disrupt our day, or these impersonal emails from automated programs. So we constructed GoVideo,” says Michael Litt, CEO and co-founder of Vidyard. “GoVideo re-humanizes one of these enterprise communication. It helps gross sales reps and different enterprise professionals rapidly create customized video messages that are then obtainable to their recipient, on-demand. It’s a win-win for all.”

Video creation has been sluggish to broaden past advertising and marketing departments as a result of it might probably include excessive prices, complexity, and vital time commitments. With GoVideo, it’s easy for anybody to create a video, share by way of e-mail, then monitor its success. Whether or not you’re prospecting and promoting, spreading worker bulletins, coaching, offering customer support, or supporting a brand new product launch; in at present’s workforce, video drives engagement. Clients have used GoVideo’s easy resolution in lots of distinctive methods throughout their organizations, together with:

    • Inside Gross sales: Document and ship prospecting movies utilizing full-screen webcam mode, or create attention-grabbing product walk-through movies. Humanize communications with prospects by recording customized picture-in-picture or full-screen captures.
    • Subject Gross sales: Ship curated follow-up supplies like testimonial movies, demos, or marketing campaign movies after your name, together with a customized introduction. Now not will offers be missed as a result of gross sales reps didn’t have entry to the appropriate content material.
    • Options Consultants: Construct and ship customized product demos utilizing display recordings or on-demand product movies.
    • Govt Communications: Ship weekly replace messages to your complete firm utilizing full-screen webcam recording mode, or spotlight the priorities by sharing a slide.
    • Buyer Success: Share on-boarding movies, customized how-to content material, or getting-started guides together with your prospects.
    • Help: Create customized, customized assist movies that embrace step-by-step directions, or ship present assist supplies that deal with widespread issues.
    • Product Administration: Document demos of latest merchandise and options. Collaborate with engineers, designers and QA groups. Seize suggestions and rapidly ship info on bugs and fixes clearly and concisely.

“It’s essential for our gross sales groups to attach with prospects on a customized and genuine degree,” says Bob Elliott, senior vice chairman of worldwide gross sales at Hootsuite. “A lot of Hootsuite’s gross sales professionals use GoVideo Enterprise to create quick, custom-made private movies that stand out and produce the human component again into the gross sales course of. GoVideo makes this course of as simple as a click on, document, and share.”

In keeping with Marketo, when gross sales and advertising and marketing groups align, they see a 67% enchancment in shut charges. GoVideo Enterprise drives this alignment by giving gross sales groups the power to document customized movies and entry their present advertising and marketing video libraries immediately from their internet browser or e-mail consumer. This manner, they will simply ship video content material on to prospects together with a customized introduction.

With built-in monitoring powered by the Vidyard platform, video creators will know who’s watching what, and which video messages resonate with viewers. They’ll obtain instant playback notifications that may eradicate the questioning of whether or not the recipient acquired or watched their content material. They will then prioritize leads based on viewing historical past which is then pushed into present buyer relationship administration (CRM) programs and different enterprise functions. Video viewing information seems in context of different prospecting interactions together with earlier calls, notes, and emails for a holistic view of buyer engagement.

GoVideo Enterprise affords prolonged performance to GoVideo, the free, display video-recording instrument for Google Chrome, that offers anybody the power to create, ship and monitor video proper from their internet browser.

Extra Data:

About Vidyard

Vidyard (Twitter: @Vidyard) is the video platform for enterprise that helps organizations drive extra income via using on-line video. Going past video internet hosting and administration, Vidyard helps companies drive higher engagement of their video content material, monitor the viewing actions of every particular person viewer, and switch these views into motion. International leaders equivalent to Honeywell, McKesson, Lenovo, LinkedIn, Cision, Citibank, MongoDB and Sharp depend on Vidyard to energy their video content material methods and switch viewers into prospects.

Media Contact:

Sandy Pell,

Senior Supervisor, Company Communications

Vidyard

press@vidyard.com

Sandy Pell

Sandy Pell

Sandy Pell is the Head of Company Communications at Vidyard. She’s been named as one in every of Canada’s PR High 30 Below 30 by PR in Canada, and one of many High 20 Tech Ladies in Canada by the C100. When she is not crafting distinctive communications, you may discover her remodeling clean areas into outstanding locations as a industrial mural artist!





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