Video podcasts have gotten more and more widespread in our social media-obsessed world. Learn on to study three straightforward codecs you should utilize so as to add video to your new or present podcasts.
It looks as if everybody, and their canine has a podcast nowadays. The common podcast listener tunes in for a mean of 6.5 hours every week.
All of this implies podcasts are an incredible alternative to interact with new audiences as a model. However with a lot content material out there, it’s vital to think about how one can promote your superior new podcast to face out from the gang.
The golden ticket to viral reputation continues to be social media, the place video is the popular format. YouTube’s viewers alone is 2 billion customers and counting. Plus, 43% of month-to-month podcast listeners say they listened to podcasts on YouTube. Podcast groups are simply beginning to understand how they will leverage video to achieve new audiences. Fortunately the 2 codecs go hand in hand, and it’s simpler than ever to report podcast episodes with video.
Vidyard has expertise operating totally different video podcasts, and we’ve examined the waters of this uncharted territory via trial and error. So should you’re uncertain of tips on how to get your podcast going with video, learn on. I’ll enable you to select the precise video podcast format for your corporation.
- Contents
- 1. Video Podcasts: 3 Inquiries to Ask Earlier than Getting Beginning
- 1.1 What’s the video podcast about?
- 1.2 Who will host the podcast?
- 1.3 How will you format every episode?
- 2. Video Podcast Codecs to Select From
- 2.1 The In-Studio Video Podcast
- 2.1.1 Professionals and Cons of the In-Studio Video Podcast
- 2.2 The Distant Interview Video Podcast
- 2.2.1 Professionals and Cons of the Distant Interview Video Podcast
- 2.3 The Blended Footage Video Podcast
- 2.3.1 Professionals and Cons of the Blended Footage Video Podcast
- 3. Going Ahead with Your Video Podcast
Video Podcasts: 3 Inquiries to Ask Earlier than Getting Beginning
Assume a video podcast is perhaps best for you? Earlier than you begin, ask your self the next questions.
1. What’s the video podcast about?
The very first thing to do is determine your area of interest and persist with it. Should you veer off-topic, your viewers would possibly get confused or really feel disregarded. It might be fairly complicated if the following episode of “My Favourite Homicide” was a evaluate of their favourite pizza place. That’s until a homicide had occurred there. An viewers will solely stick with you if they will depend on constant content material from week to week.
2. Who will host the podcast?
I’m certain you and your pals or co-workers are hilarious, however you additionally should have one thing to supply. For instance, on the primary pay attention, the two Dope Queens podcast seems like two mates chatting about present points with cool interviewees. Nonetheless, Phoebe Robinson and Jessica Williams are literally extremely skilled comedians with backgrounds in feminist idea. Be sure that your hosts match properly together with your chosen matter if you’d like your podcast to final!
3. How will you format every episode?
From rom-coms to pop songs to speak reveals, every bit of content material follows a format to current distinctive data inside a well-recognized construction. It doesn’t matter what your podcast is about, content material is extra digestible to an viewers in the event that they know what to anticipate. Selecting the best format will rely in your hosts, matters, assets, and targets.
Video Podcast Codecs to Select From
Now that you simply’ve found out your podcast’s course, it’s time to decide on a format that can work properly for video and audio each. There are a number of widespread choices to choose from.
The In-Studio Video Podcast
This format options a number of hosts who discuss conversationally in the identical studio arrange every episode. You report the complete episode on video and isolate the audio in post-production for distribution on podcast platforms. This format requires little or no enhancing. Merely add the footage into your enhancing program of alternative. From there, combine the audio, music, and add in pre-recorded intro and outro animations. The success of the in-studio format largely depends upon the power of the hosts. They need to ideally be equal components personable and educated about the subject material.
In our Video Island Podcast, hosts Blake Smith and Mat King are video manufacturing specialists who additionally occur to be good buddies. They discipline questions on manufacturing every single day of their roles, so this podcast is their try and share that information with the world. Understanding their stuff is one a part of it, however possibly extra importantly, they’ve a pure ease of their communication. They don’t use a variety of jargon however handle to maintain issues transferring with out dumbing it down.
The Video Island Podcast solutions your entire questions on making nice movies, from pre to put up manufacturing. Hear Now Different examples of the in-studio format are The Joe Rogan Expertise and The Morning Toast. This format can embrace visitor interviews, however all of them happen in the identical studio area.
Professionals and Cons of the In-Studio Video Podcast
Professionals: This format is fast and soiled. There’s not a variety of finesse required for this one-take conversational podcast. Consequently, you may produce these shortly and even report a number of episodes without delay to construct your self a reserve.
Cons: Solely select this format when you have lots to say a few particular matter. Should you don’t, you threat operating out of issues to speak about by episode 3. Should you suppose you may carry a podcast speaking about what you ate for lunch that day, you’re mistaken. Not even Jeff Goldblum may try this. (Okay, possibly he may. However nobody else!)
Sizzling Tip:Maintain an ongoing checklist of matters as they arrive up, and ensure to ask your listeners what they need to hear. This format is extraordinarily private—reap the benefits of it!
The Distant Interview Video Podcast
There’s a motive why interview podcasts are so widespread. Talking with a brand new visitor each week affords selection and permits your podcast to cowl areas exterior of your host’s experience.
However, relying on the place you’re situated, it may be exhausting to schedule and usher in company to report within the studio. The distant interview format opens the door to a worldwide community of company and is cheaper and extra environment friendly than reserving your company into Airbnbs. Neil deGrasse Tyson usually makes use of the distant interview format to speak to scientists from throughout the globe on his video podcast, StarTalk.
This format places a variety of accountability in your company to take care of the standard of your recordings. So, make sure you work out technical difficulties prematurely. This could vary from sending detailed directions for software program that must be downloaded to mailing gear (like a good-quality microphone) to your company prematurely.
Professionals and Cons of the Distant Interview Video Podcast
Professionals: Internet hosting company remotely means that you can create a excessive quantity of episodes with an incredible number of content material with out ever leaving your studio!
Cons: Solely try this format when you have an unlimited present community of potential company. Should you don’t, it’s going to be exhausting to ebook audio system, particularly while you’re simply beginning out.
Sizzling Tip: Attempt including a border or colourful body to jazz up your split-screen show and make it look extra fascinating {and professional}!
This format combines host-delivered information with featured company to create a story round a central theme. It requires extra planning and post-production than the earlier codecs as a result of it mixes collectively distant interviews, on-location footage, and B-roll to weave collectively a cohesive story. Simply make sure that the cutaways will not be solely visible.
When planning our personal podcast, Creating Connections, we normally begin with an interview after which construct out a full story arc round it. For instance, in this episode, inside our particular sub-category “Video in Focus,” visitor Fergus Dyer-Smith talks concerning the power of storytelling in Nineteen Eighties adverts. We took this chance so as to add in B-roll footage of the adverts he mentions. As well as, asides the place our host Tyler Lessard delves deeper into the idea of artistic storytelling and delivers a dramatic impersonation of Marty McFly à la Again to the Future.
Because of the artistic nature of the format, there may be multiple option to produce mixed-footage video podcasts. You would possibly begin with an enormous concept or theme and hunt down company to talk on that matter (that’s what investigative podcasts like Serial do). Otherwise you would possibly do it the opposite method round, selecting fascinating company and including supplementary data afterward to spherical out the story.
Professionals and Cons of the Blended Footage Video Podcast
Professionals: Utilizing narrative storytelling, versus dialog or interviews alone, could make the dense or sophisticated subject material extra digestible, permitting you to cowl extra floor in a artistic method.
Cons: This format requires extra pre- and post-production than the opposite codecs because you’re primarily making a brief movie. Don’t try this podcast should you don’t have the time or assets for prolonged analysis and enhancing.
Sizzling tip: We add the video variations of our podcasts to Vidyard earlier than pushing them to YouTube, so we nonetheless get Vidyard’s intensive metrics and customizable options.
Going Ahead with Your Video Podcast
Whether or not you select the in-studio format together with your hosts within the limelight, a wide-reaching guest-focused present utilizing distant interviews, or your very personal combine for optimum storytelling—when you’ve discovered the precise podcast format, persist with it! Develop your listener base by offering constant, high quality content material that your viewers can depend on.
