Oplytic is an skilled, high-touch boutique efficiency advertising company, combining best-in-class service and applied sciences to assist purchasers purchase new clients at scale and at value. Let’s take a deeper have a look at their method and suggestions under.
Q: Are you able to give us a high-level overview of Oplytic?
A: We’re a boutique efficiency advertising company based mostly in Chicago. Meaning we provide a high-touch method and actually delight ourselves on glorious service. For over 10 years we’ve specialised in performance-based acquisition campaigns targeted on acquiring our purchasers’ dream clients at scale.
Q: What are the highest methods you promote manufacturers?
A: We work with an eclectic group of manufacturers and publishers, and match our promotional ways to verify the manufacturers we work with are being promoted in a means that aligns with their targets and values. Usually, our writer combine contains branded content material, electronic mail, and rewarded and show placements.
Q: What’s the complete attain of your viewers?
A: Anybody with a cellphone or pc 😊. The beauty of being an company is we are able to recruit and promote with a writer combine that reaches our purchasers’ goal audiences, wherever they could be.
Q: Which verticals carry out the very best with Oplytic?
A: We’re operating profitable campaigns in numerous totally different verticals together with way of life, well being and health, finance, low cost and reward providers, and even B2B.
Q: Are you able to inform us a couple of profitable marketing campaign you’ve run within the final six months?
A: Completely! We helped a consumer develop their rewards program by over 50,000 new members. We’ve additionally launched a serious B2B marketing campaign targeted on concentrating on SMBs with hiring wants and exceeded each their general acquisition and ROI targets.
Q: What’s one thing distinctive about Oplytic?
A: What actually units us aside from different boutique businesses is our technical sources and know-how. We’ve full-time in-house builders that assist us higher combine, handle, and interpret information from all of our publishing companions. We delight ourselves in constructing customized options for our purchasers and integrating each proprietary and best-in-class third-party applied sciences, together with every part from attribution suppliers to creating and testing touchdown pages and fraud prevention applied sciences.
Q: Any tendencies or insights to share with manufacturers?
A: With the attribution challenges introduced by App Monitoring Transparency (ATT) on iOS, we’ve seen advertisers’ advertising budgets shifting from iOS show/video advertisements to desktop or Android-targeted campaigns. With the ability to calculate ROI is significant for advertisers, and with out dependable attribution on iOS, that’s simply not attainable.
We’d additionally prefer to thank TUNE for being such an exquisite associate for over eight years. We love working with their gifted crew, and their expertise and implausible stage of service has been instrumental to our success.
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Tie Davidson is a 16-year veteran within the Affiliate Advertising house, and is the brand new Partnerships Supervisor for TUNE, Inc. Earlier than becoming a member of TUNE, Tie labored for a number of widely known affiliate networks and cellular platforms the place he specialised in constructing scalable long-term partnerships . Tie at the moment resides in Brooklyn, NY and spends his spare time as a neighborhood meals influencer and blogger.