Meet our at present’s visitor — Felipe Guerra, CEO at Ilógica. Felipe shares how his crew of 18 members constructed over 3 500 emails for 50 tasks over 2 years. How they managed to avoid wasting days on e mail manufacturing with Stripo.
Q: Hiya, Felipe. It’s good to e-meet you. Thanks for coming. May you inform us a little bit bit about your organization?
A: Ilógica is a digital company primarily based in Chile and Colombia, which at the moment supplies providers in 3 giant areas:
- improvement of digital tasks (internet and cellular purposes);
- UX Consulting;
- coaching (talks, workshops, and programs).
And we’re at the moment engaged on a brand new venture for a monetary providers firm that does enterprise in 9 international locations within the area.
Q: So, e mail advertising isn’t the core exercise of iLogica? Why do you want Stripo then?
A: Properly. We’ve two causes to make use of Stripo:
First, like I mentioned, our predominant path is making our shoppers’ presence on-line extra worthwhile. And their communication with clients is crucial right here. So, we assist them construct emails.
And in addition, as an Company, we run plenty of workshops and on-line programs. So we have to attain out to our subscribers, like, to ask and remind them about webinars, and so forth.
Q: What do you want most about Stripo?
A: It’s all about saving time. That is what I cherish most.
Saving time is what I cherish most about Stripo
Q: Thanks. Are you able to title sure options that assist you save time? And the way a lot time do they save?
A: I’d say that my favourite one can be: Adjusting the template to an ESP. Beforehand, earlier than Stripo in my life, it will take us like two days to regulate an already constructed e mail template to a sure ESP. And I’ve to say our shoppers favor like 60 completely different ESPs. Which makes the adjustment course of even tougher. As a result of most e mail builders offer you e mail code with some service symbols, I imply the symbols that solely this editor makes use of. When you export the e-mail to a sure ESP, it is advisable clear its code and change the service symbols with the symbols that this ESP makes use of so the e-mail works nicely in there. It might take us about 1-2 days.
However now, with Stripo, it takes us solely 10-Quarter-hour to regulate our template to any ESP.
How does it work? We construct a template in Stripo, after which export it to a consumer’s ESP. We don’t really want to work on the code there, no have to customise it in order that the e-mail matches the ESP. We simply export after which take a look at the e-mail there to verify it really works accurately. That’s it. Stripo supplies a pure code that matches in any ESP.
Adjusting e mail templates to shoppers’ CRM/ESP takes us solely Quarter-hour now attributable to Stripo’s integration with over 60 completely different ESPs.
Export emails that you just construct with Stripo to your ESP with simply 1 click on
Q: Wow. That’s spectacular. Thanks. Why did you begin utilizing Stripo within the first place? Due to the export choices?
A: No, I used to be simply in search of a option to construct high-quality emails with no HTML abilities. A while in the past, my crew would simply code all of the emails for our shoppers. This may take us some time. The extra shoppers we get, the busier my crew will get. So I wanted to assist them out a little bit. Then I got here throughout Stripo on the web.
Q: Did the state of affairs change to your crew for the higher?
A: Yep. I even ran A/B testing. One a part of my crew would preserve constructing emails by coding them. The opposite half would simply use Stripo’s Drag-n-Drop editor.
Q: That’s attention-grabbing. What had been the outcomes then?
A: The crew that codes emails from scratch would wish a day or two to construct and ship us the e-mail for approval. Whereas the opposite crew builds a brand new e mail with Stripo in simply an hour. How? For the power to repeat emails inside the venture. They copy the mandatory e mail, replace photographs and product playing cards in it. That’s all. The e-mail is prepared for approval.
Beforehand, it took us two days to construct an e mail. Now it takes us solely an hour!
Q: Thanks.
A: And in addition we save time on constructing new emails with the Content material Modules possibility. When my designers construct an e mail for a brand new consumer, they save the modules (headers, footers, social media parts) to the Modules part inside a venture. And when constructing a brand new e mail, they simply pull these Modules from the Venture library within the template. They are going to simply want so as to add new photographs. That’s it. Once more, that saves us lots of time.
Save days on e mail manufacturing with Stripo
Q: Are you able to share a comic story of yours associated to utilizing Stripo?
A: Properly, a designer from my crew wished to make use of icons within the buttons. He thought this could be good to animate the buttons. However we needed to reject his concept as a result of there was no possibility like this in Stripo. Per week later, you launch this feature. Are you guys studying my thoughts? That is superb that you just at all times sustain with our needs and even are forward of them and foresee our wants.
Q: You care a lot about saving time. What different choices other than Integration and Content material Modules that Stirpo provides do you want finest? And which choices would you want us so as to add sooner or later?
A: Properly, I have to say there’s nothing I’d such as you so as to add, a minimum of for now. As a result of I’ve not tried all of the choices that you’ve got now. You add them so quick, and so lots of them. However as for my favourite possibility that saves me a while, I might say, it’s “Cell Kinds”, aka Cell formatting. It lets us present sure parts on desktops, and conceal them on cellular units. And do the other: Cover different parts on desktops, and present them on cellular units. Beforehand, that required coding. However not anymore. And in addition I need to thank your buyer help crew! They’re very useful!
Save days on e mail manufacturing with Stripo
