Saturday, July 9, 2022
HomeMarketingLearn how to Use Social Media for Profession Progress

Learn how to Use Social Media for Profession Progress

Social media performs a giant position in how we exist on and offline. From the platforms we’re energetic on to the kind of content material we have interaction with, it’s commonplace for individuals to kind (and break) connections based mostly on the platforms they’ve in widespread. People on Twitter are sometimes forward of the curve, all the time understanding about tendencies forward of everybody else whereas LinkedIn is the skilled progress platform for the serious-minded.

With every part that we like and share making up items of our digital identification, it’s solely pure that our careers are additionally impacted by our on-line presence. And with distant work on the rise, it’s extra essential than ever to grasp how one can use social media to attach with friends and mentors.

On this article, we’ll be speaking about other ways social media can affect our skilled lives and the way you should utilize that to your benefit to develop your profession.

Many professionals really feel that until they’re employed in digital advertising, their on-line persona has little worth to their profession. Nevertheless, there are numerous explanation why you must care, not least as a result of it’s now normal follow to look by way of potential workers’ social media.

It’s not unusual for recruiters and the businesses they work for to dive right into a candidate’s social media to search for purple or inexperienced flags – whether or not that is moral or not continues to be debatable. Your social media profile is actually a microcosm of who you’re and every part from the content material you share to who you observe can say quite a bit about you.


If you would like clearer arguments for and towards checking current and potential workers’ social media, take a look at this HBR article. My two cents for hiring managers: Don’t test – you would possibly add bias within the hiring course of.

One more reason to be aware about your on-line presence is that it could enable you to construct a high quality private model. It’s not nearly ensuring you’re not being a jerk on-line, but additionally about curating your voice in order that the actual you comes throughout visibly and authentically.

And final however not least, social media might help you have interaction with individuals you could in any other case haven’t come throughout earlier than. Tara Bennet, a practising astrologer at Medium Chat, highlighted networking on Fb teams as a method that helped her broaden her attain and consumer base and in the end develop inside her trade. She shared, “Harnessing the ability of social media was key to my success. With out using social media, my clientele and job alternatives would actually have been restricted, particularly given the scale of my area of interest.”

Constructing relationships on-line helped Tara to develop personally and professionally. And that’s the place the true energy of social media lies – you may work together with a various vary of shoppers and potential employers that in any other case would have been unimaginable to succeed in.

Now that you already know the ability that social media has to affect your profession, listed here are some methods to make use of it to place your greatest skilled foot ahead.

Word: The phrase ‘skilled’ is used very loosely right here – your voice and character is a very powerful factor about the way you go about utilizing social media. The over-curated tone is just not for everybody, so take these techniques and apply them to your private model in a method that feels real to you.

Social media platforms are all completely different, irrespective of how a lot they attempt to imitate one another. You will get various things out of various platforms, however some are simpler for profession progress than others.

Consider the out there platforms and determine which is best for you

Social media adjustments on a regular basis, so it’s essential to maintain up with the evolution of the platforms and to maintain searching for methods to optimize your use of the out there instruments.


Often known as the super-network for professionals, LinkedIn is a big platform (over 830 million complete customers) that many don’t reap the benefits of. Most individuals simply see it because the place to go whenever you wish to get a brand new job, however it could accomplish that way more in your profession.

social media career
My LinkedIn profile

You’ll be able to share updates about your skilled life, join with individuals from everywhere in the world, give and obtain skilled suggestions from friends and managers, and way more.

Paige Arnof-Fenn, the founding father of Professionals & Moguls, highlighted LinkedIn because the platform that has helped her profession essentially the most. She gave some nice recommendation for crafting an optimized LinkedIn profile.

She says, “You get one probability to make an excellent first impression so make certain each part of your profile is full, with no clean areas or gaps.” Some essential issues to incorporate:

  1. An expert headshot
  2. A strong headline
  3. A abstract with highlights of your private model, what you do properly, and how one can profit potential shoppers or employers. Word: Hold this part transient and simple to skim for greatest outcomes.
  4. Key phrases. They’re a good way to assist professionals and recruiters in your trade discover your profile and strategic key phrases in your profile offer you a bonus in networking too.


The youthful, cooler sister to LinkedIn, Polywork is a platform for professionals which can be additionally multi-hyphenates. The thought behind the platform is that careers and work have developed, so the methods we current ourselves ought to as properly. On Polywork, you not solely share what work expertise and abilities you might have, but additionally the stuff you do exterior of a nine-to-five.

professional social media
My Polywork profile

Customers can embody the podcasts they’ve been on, artistic initiatives they’re engaged on, and apply to or share potential alternatives for collaboration.

Because the founder, Peter Johnston, put it in this submit, “The fact is that as we speak we’re all greater than our job titles. Whether or not it’s music executives who additionally handle actual property portfolios, NBA gamers who additionally spend money on startups, software program builders who’re additionally photographers and memers, or actors who additionally run tequila and gin corporations. The polywork development could be very a lot alive.”


Polywork is at the moment invite-only, however I’ve determined to share my invite hyperlink. It’s restricted to 10 individuals, so reap the benefits of it earlier than one other reader does! When you’ve got an invitation you want to spotlight ship us a tweet @buffer.


Twitter is a good platform for connecting with individuals. We’ve seen tweets of individuals assembly on the platform and getting married, to individuals “taking pictures their shot” at their dream firm and successful free merchandise or getting a job (my very own brother did this).

social media networking
My Twitter profile

You could not be capable to get a job immediately off tweeting at your favourite firm, however you may join with the those that work there and have interaction with them. Twitter is extra private than LinkedIn and means that you can take part in conversations immediately with the individuals having them as an alternative of simply commenting on their posts.


Instagram is a wildcard in the case of job looking, particularly as a result of it could do extra hurt than good to a job search. Nevertheless, it’s a nice platform to reap the benefits of, particularly for the extra artistic class. From social media managers to photographers and videographers and even UX designers, the visually-oriented platform presents many alternatives to current your private {and professional} model in a compelling method.


Regardless of the platform being identified for humorous and irreverent content material, I personally see TikTok as a good way to attach together with your dream firm (or individuals who work there) in a extra casual method. The kind of content material on TikTok is supposed to be real and genuine, virtually irreverent. So it’s a good way to indicate off your skilled self with out coming off as stuffy or impersonal.

The platform even began piloting TikTok Resumes (movies of you detailing your abilities and expertise) in 2021, to assist its younger viewers with job looking.


Listed here are the explanation why YOU ought to rent me! Don’t be shy, let’s get in contact. #tiktokresumes #tiktokpartner

♬ authentic sound – MAKENA

Ultimate Word

When deciding which platform to make use of, it’s essential to keep in mind that you don’t should be all over the place. Paige Arnof-Fenn advises, “It doesn’t matter which platform you select simply choose one or two which can be genuine to you.”

Audit your current social media accounts

For those who’ve had your social platforms for a very long time (and also you would possibly probably have), you want an audit. Even if you happen to don’t have any notably controversial opinions, a social media audit might help you perceive the next:

  • Are your social accounts framing you in the perfect skilled gentle?
  • Is there something you don’t wish to show in your social media?
  • What’s the easiest way to share your private {and professional} accomplishments?

Right here‘s a three-step routine for performing a social media audit in your private accounts.

  1. First, find and doc all of your social media profiles – this helps you perceive what’s representing you on the market. Right here’s a primary spreadsheet that particulars all my accounts and their bios which is what I take advantage of when doing an audit.
  2. Replace or full the required particulars. Bear in mind to maintain a constant tone, whereas additionally speaking to the viewers of that platform. For instance, my TikTok and Instagram account bios simply say ‘content material @ buffer’ whereas my LinkedIn and Twitter go into extra element about me.
  3. Look by way of the posting historical past of every account for something you don’t wish to be related to the present model of you. This might embody outdated concepts you’ve grown out of, or photos that you simply don’t need the world to see anymore (I’ve a number of these).

An audit is nice as a result of it helps you consolidate your private model as represented on social media. The method of understanding what individuals see after they seek for you might also lead you to deactivate outdated accounts you not use or want.

Join and have interaction with individuals frequently

Relating to connecting with individuals for profession progress, it’s actually about high quality over amount. You wish to join with individuals whose content material/views/takes match what you wish to obtain and who you’re making an attempt to grow to be.

A very good rule of thumb for following individuals is discovering who has the profession you wish to have in three to 5 to 10 years and so forth. These individuals could be a good mannequin to observe, even when your journey received’t look fairly the identical as theirs. Spending even quarter-hour every week looking can internet you lots of of high quality contacts.

On-line communities are an excellent start line in your search. A easy Google search with phrases like ‘communities for entrepreneurs/UI designers/girls in tech’ pulls up communities like Elpha, Demand Curve, and Dribbble. These communities host and home nice assets and members which you could study quite a bit from about rising a profession in your chosen area.

One other technique to search is to search for the those that the leaders in your trade observe. This tactic is very helpful on Twitter the place you may see which individuals are mutually related. Specialists are inclined to run in the identical circles, so the individuals they observe are often additionally extremely skilled and share nice content material.

Create content material that connects with individuals in your trade

You’ll additionally have to go a step additional than simply connecting with of us on completely different platforms — visibility is essential. To get on the feeds of the suitable individuals in the suitable corporations, you’ll should be energetic on social media. This implies liking, sharing, commenting, and customarily exhibiting up as a lot as potential. And for some individuals, it additionally means creating content material. It’s a step additional than most individuals go, however it’s going to enable you to grow to be well-known amongst your friends and potential employers.

Content material is a broad time period for what I imply right here, which is profiting from the out there options of the platforms you select to be energetic on. Take into consideration the way you wish to current your self on social media. Some of us naturally like to share their ardour initiatives on-line and are fortunate that these initiatives occur to be visually and narratively interesting as a result of that works for platforms like TikTok and Instagram. Others could discover extra success in writing in regards to the affect that their work has had or challenges they’re dealing with on LinkedIn or Polywork.

Paige additionally shared that creating and sharing genuine and informational content material has helped develop her enterprise. She advises, “You are able to do this both by sharing an excellent article you’ve got learn lately or if you happen to actually wish to make helpful connections and characterize your self as a proficient thought chief in your trade, by crafting your individual articles (or content material). This doesn’t require massive budgets however it does take time.”

TikTok creator Riana Singh is one in every of many individuals creating content material on social media with the intention of getting employed. She shared a video detailing her expertise and curiosity in interviewing for a TikTok Newsroom place.


Hey @TikTok @tiktok creators @TikTok Newsroom I’d like to be just right for you! #tiktok #tiktokapplication #hireme #tiktoknyc #BbStyleFearlessly

♬ FEEL THE GROOVE – Queens Highway, Fabian Graetz

On one other platform, Amanda Serra discovered about her former employer Sand Cloud by way of her Instagram Discover web page and have become a model ambassador for them. In her story about finally getting a job with the corporate, she mentions that she would add her personal spin on the content material she was sharing about them which piqued their curiosity and finally led to a job for her.

These are simply a number of the methods completely different individuals use social media to their benefit when searching for a brand new job.

A sensible method you can begin crafting your private model on social media is to set targets that you simply wish to obtain together with your social media and apply completely different techniques to see what sticks.

For those who’re searching for a brand new job, your aim is perhaps to attach with extra individuals on the corporations you’re making use of to and arrange espresso chats. If you wish to be extra well-known inside your trade, you would possibly arrange Instagram Stay chats or write a Twitter thread each week on a subject you’re conversant in.

No matter you select to do, make certain it’s true to who you’re and extra importantly, is a sustainable technique to put your self on the market. Don’t stretch your self skinny for the sake of making content material – deal with your self and your psychological well being first.

Strike a steadiness between exhibiting up and avoiding strain

It may be tempting to do all of the issues platforms say are essential for the ever-elusive algorithm, however it’s additionally essential to maintain your sanity. Profession progress is a protracted course of, one which received’t cease until retirement for many individuals. The ‘hustle and grind’ mentality is just not sustainable, neither is it good for psychological well being.

To keep away from burnout, set boundaries for your self and keep away from obsessing about numbers. Progress takes time – consider your private model and the social media you utilize to develop it as a long-term funding.

An effective way to cut back the burden of publishing and rising on social media is by pondering up and scheduling content material prematurely which you are able to do utilizing Buffer. Get began as we speak ➡️

Supply hyperlink



Please enter your comment!
Please enter your name here

Most Popular

Recent Comments