Contests are an effective way to extend model visibility, construct an electronic mail record, or get your viewers to have interaction with you. However after the competition winners are chosen, it’s a must to know how one can write a winner announcement electronic mail. Your announcement electronic mail must be written appropriately otherwise you threat complicated or alienating the competition’s contributors and even the competition winners.
(Supply: Electronic mail from Product Hunt)
Issues to contemplate when constructing your winner announcement electronic mail
Fortuitously, writing an important winner announcement electronic mail isn’t exhausting. Your electronic mail copy simply wants to perform three issues:
assist everybody who didn’t win nonetheless be ok with taking part;
congratulate the winners;
give the winners a transparent subsequent step to say their prizes.
Necessities for the copy in a winner announcement letter
To put in writing an efficient electronic mail that covers all that, you’ll have to nail two key rules of electronic mail copywriting: readability and brevity.
The readability of your electronic mail copy issues as a result of individuals usually don’t learn emails carefully. So attempt to use easy, direct sentences and pretty easy phrases. Don’t attempt to be overly intelligent: No matter you say ought to be instantly comprehensible. Your readers shouldn’t need to assume exhausting to know what you imply.
Brevity is simply as vital, and for a similar motive: Don’t make it exhausting for readers to know you. If it takes you two paragraphs to say one thing that may very well be expressed in a single sentence, that’s making it exhausting for readers to know you.
The typical electronic mail has 434 phrases in it in response to AWeber’s evaluation of 1,000 emails from 100 prime entrepreneurs.
That’s greater than sufficient phrases to convey the outcomes of a contest, and you possibly can most likely cowl the fundamental data of your announcement electronic mail in as little as 100 phrases should you needed to.
However what should you’re unsure what to say? No worries! We’ve acquired your again.
A contest announcement electronic mail template
I’ve acquired huge information for you, [first name].
Our contest, [name of your contest] has come to an finish, and the winners have been chosen.
We need to thank everybody who participated. It’s been so enjoyable to [whatever feedback or engagement you got from your audience during the contest].
Listed here are the winners:
Susie B. of Emerald, Kansas: third place prize
Susie will obtain a [describe Susie’s prize and why it’s good and valuable].
Matt H. of Low cost, Maine: 2nd place prize
Matt will obtain a [describe Matt’s prize and why it’s good and valuable].
Greg T. of Elmwood, California: 1st place prize.
Greg will obtain a [describe Greg’s prize and why it’s good and valuable].
Contest winners ought to reply to this electronic mail. We’re standing by that can assist you declare your prizes.
For everybody else, we’ve acquired a particular prize for you, too. It’s a [discount on an order, a fun video, a funny insider photo of your team, or a preview of a new product… anything that’s interesting].
Thanks as soon as once more in your participation, everybody!
The Crew at [Your Company Name]
P.S.: Should you’d wish to [what product or service you offer], we can assist.
That contest winner announcement template is simply 197 phrases lengthy. It goes into sufficient element to let your readers know what they should know, nevertheless it doesn’t go on any longer than it must.
Discover how the sentences are brief and the phrases are pretty easy. The paragraphs are very brief, too usually only one line. All these items make it simpler for readers to scan and perceive your electronic mail instantly.
Additionally, discover the postscript — the “P.S.” That’s included as a result of individuals will usually skip the physique of an electronic mail message. They’ll learn the topic line, possibly the primary sentence of the e-mail, after which scan proper via all of the physique copy to the postscript. So if you wish to get additional worth out of your contest, add a postscript reminding individuals about what your organization does. You may even decide up a couple of orders.
Phrase of recommendation
Don’t use this electronic mail verbatim, in fact. Alter it to the voice of your model and your regular writing type. In case your writing is extra informal, sprinkle in additional of your persona. In case your writing is extra formal — or if it’s a must to get your copy accredited by a authorized division — tone it down a bit.
However a minimum of now you’ve a draft. Now you understand how to write down a contest announcement electronic mail that will likely be clear, temporary, and assist everybody who participated in your contest be ok with their participation. And also you’ve let your contest winners know the excellent news. All meaning your subscribers will likely be extra prone to take part the following time you’ve a contest or some other occasion.
Should you’re nonetheless unsure precisely what to write down in your announcement electronic mail, check out these 5 examples of contest announcement emails. You possibly can pull concepts from these as effectively, and even use them as a template in your personal electronic mail.
5 examples of winner announcement emails
1. Kuranda’s winner announcement electronic mail
That is an attention-grabbing instance of a giveaway announcement electronic mail for a contest that occurs each month.
Kuranda makes canine beds which can be extensively utilized in American canine shelters. They’re a for-profit firm, however most of its gross sales are non-profit. In order that they do a month-to-month giveaway of canine beds to extend phrase of mouth and provides themselves some nice advertising and marketing content material.
This winner announcement electronic mail is shorter than the template you noticed above, nevertheless it nonetheless covers all of the fundamentals.
Use this as a template in your winner announcement electronic mail if it’s nearer to what you want.
2. AirTable’s winner announcement part of an electronic mail
AitTable is a relational database device that may be made into all types of issues. The corporate additionally has an lively publication, and makes use of its publication to announce its month-to-month contests.
It is a very simple announcement, nevertheless it’s made extra attention-grabbing as a result of it reveals why the winner gained. This isn’t a typical “decide a random winner” contest — it’s pushed by advantage. However, like Kuranda above, it’s also a recurring month-to-month contest. And as a substitute of giving out an enormous prize, AirTable offers their winners firm swag, like stickers. Then it closes the part with a couple of encouraging phrases to get participation for subsequent month’s contest.
The giveaway winner additionally has a motive to submit and share about this contest now, so AirTable also can decide up a couple of model impressions from the winner’s shares.
Be aware that contest content material like this will additionally make for a superb Fb submit. Asserting the competition a number of instances on social media might additionally work effectively, particularly should you made a video concerning the contest and used that in your social posts.
3. Bulk.ly’s winner announcement electronic mail
Buk.ly is a social media administration device that has a really small advertising and marketing crew, however they’ve discovered a approach to make use of contests to advertise their firm nonetheless.
It is a contest winner announcement electronic mail, nevertheless it’s additionally a intelligent technique to promote a lead magnet or a paid or free course. What Bulk.ly has finished right here is to run a contest to present away its product, then give everybody who didn’t win “free” entry to a paid course about how one can use their product. This helps Bulk.ly drive visibility for itself, and it additionally signifies that everybody who participates within the contest will get a particular “thanks.”
4. WPMU DEV’s easy contest announcement electronic mail
Contests don’t need to be difficult to get engagement. WPMU DEV runs a quite simple contest each month that shares a picture and asks individuals so as to add a caption. And like AirTable’s winner announcement electronic mail, WPMU DEV also can embody the winner of their electronic mail due to the character of the competition.
Be aware that the winner right here additionally gained a yr’s price of entry to WPMU DEV’s premium content material. This is a superb technique to immediate participation and promote your services or products on the identical time.
That is particularly sensible as a result of one of many traditional issues with contests is they’ll appeal to lots of people, however not essentially people who find themselves involved in your services or products. By making the competition prize your product, that may improve the standard of the individuals who take part within the contest and assist, you get extra enterprise advantages from the contests you run.
5. Alliant Credit score Union’s winner announcement electronic mail
Alliant Credit score Union took a special tack with this winner announcement electronic mail: They made their announcement into an article on their weblog, then used their weekly publication’s prime part to tease the article concerning the contest and the winner.
It really works, nevertheless it’s a really totally different strategy than different winner announcement emails we’ve seen.
By now, you already know what the objectives of a winner announcement electronic mail are, you’ve walked via a winner announcement electronic mail template, and also you’ve seen 5 examples of such emails.
It’s your flip now. How are you going to make use of what you’ve discovered in your announcement electronic mail? Go away a remark and inform us your plans.
Construct highly effective winner announcement emails through the use of the copy that we have shared and chic HTML emails