A number one Canadian jeweller, Michael Hill, welcomes Miranda Kerr as its first international model ambassador. This collaboration indicators a brand new chapter for the model and coincides with a significant model refresh.
Michael Hill Rebranding is A Main Makeover
Michael Hill’s model refresh touches each facet, from a brand new emblem and web site to social media, design components, and even a brand new international flagship retailer.
The model additionally launched a brand new color palette and packaging specializing in simplicity, drawing inspiration from the fantastic thing about the inexperienced New Zealand landscapes the place Sir Michael Hill’s story started practically 45 years in the past.
Jo Feeney, Chief Advertising Officer at Michael Hill, acknowledged,
“Our new branding goals to proceed telling the story of our proud heritage and convey to life the imaginative and prescient we’ve been working in the direction of for the previous two years of constructing a premium, aspirational model that strikes with the instances and shifts perceptions. Every component of our rebrand has been rigorously thought of to align with our historical past and DNA as a model, and to permit us to proceed evolving. Our dedication to high quality, craft, and creativity is simply as sturdy at this time because it was once we first started in 1979.”
Miranda Kerr: The Jewel in Michael Hill’s Crown
Kicking off Michael Hill’s model relaunch, Miranda Kerr’s 18-month ambassadorship positions the corporate to compete with different high-end jewellers.
By way of the model’s official announcement, Kerr herself expressed her pleasure about being a part of Michael Hill’s transformation at this important second.
Not solely that, however she additionally emphasised the particular significance of this partnership to her. Reflecting on her profession, she fondly recalled that, one in all her earliest photoshoots was with Michael Hill over 20 years in the past.
Kerr described the model’s evolution as “tremendous thrilling,” noting their ongoing dedication to creating lovely, sentimental jewelry that captures significant moments. Additional, she praised the marketing campaign and the model’s elevated path, stating her delight in supporting Michael Hill as they embark on their subsequent chapter, very like they supported her within the early days of her profession.
Michael Hill’s CEO, Daniel Bracken, sees Kerr as a key participant of their long-term model imaginative and prescient. He expressed their delight in having her symbolize the model, particularly throughout this important transformation. Bracken highlighted their shared dedication to sustainability, aligning Kerr’s practices with Michael Hill’s purpose of changing into a pacesetter in sustainable jewelry.
Michael Hill x Miranda Kerr: A Match Made in Luxurious
Finally, this contemporary collaboration embodies a mutual understanding of shared values, aspirations, and a dedication to excellence in craftsmanship and creativity. It’s a partnership that signifies development, evolution, and the start of an thrilling new chapter for each Miranda Kerr and Michael Hill.
The partnership will see Kerr of their new promoting marketing campaign, ongoing promotions, and social media initiatives.
To find extra about Michael Hill, go to http://www.michaelhill.ca or observe Michael Hill on Instagram at @michaelhillj.
About Michael Hill
Since 1979, Michael Hill has been devoted to creating lovely jewelry to mark every particular second in your story. And all of it started with a real love story of its personal: Michael Hill, the corporate, is the results of a labour of affection and a lifetime partnership between Sir Michael and Woman Christine Hill. Since its beginnings in a small city in New Zealand, to a world model with shops all through Australia, New Zealand, and Canada, Michael Hill stays dedicated to providing superb jewelry with a give attention to high quality, craftsmanship, and accountability.
