Thursday, December 7, 2023
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Mintel Leap – Welcome to the way forward for Market Intelligence


On the spot solutions to complicated questions

We’re thrilled to formally announce the launch of Mintel Leap, our new AI resolution that’s set to basically change how companies conduct analysis. A closed-loop platform constructed solely on Mintel’s proprietary analysis and human evaluation, there are not any hallucinations. With velocity, high quality and accuracy, Mintel Leap delivers analysis and suggestions on folks, merchandise and classes very important for companies seeking to inform their innovation or advertising and marketing methods.

Discover out extra

Most individuals know Mintel due to our distinctive knowledge combos and expert-led evaluation. For many who don’t know Mintel, there are some things that make us particular and distinctive on the planet of analysis and market intelligence:

  • Now we have the world’s largest client packaged items product innovation database (attempt saying that rapidly thrice) and the world’s largest related ingredient database.
  • Now we have many years of steady, world analysis detailing each side of shoppers’ lives, cultural and behavioural development evaluation, competitor evaluation and market knowledge.
  • This mix offers our purchasers a genuinely distinctive, evidence-based view of the world.
  • If that wasn’t sufficient, our course of places human experience on the forefront. It’s the continual and intensive evaluation of this mixture of information sources that makes Mintel Leap so compelling.

Mintel Leap is an unparalleled, high-quality platform from which the big energy of generative AI immediately extracts the solutions to our purchasers’ questions.

Why Leap?

It’s about shifting rapidly and decisively in a optimistic path. That’s exactly what Mintel Leap allows our purchasers to do – with confidence. Suggestions from purchasers has been unimaginable. We’re conscious that different generative AI instruments are coming to market within the close to time period, however what’s slicing by means of is the succinctness of the solutions, the credibility of the info and the huge period of time Mintel Leap saves.

The depth and breadth of our class, client, product and market protection is so huge that it’s even shocking long-standing purchasers, making it straightforward for them to transcend the plain and get exterior their class or market. As one shopper mirrored, “This can be a strategist’s finest pal.” It’s like having an extra group member to bounce concepts off of and pose questions you haven’t but considered.

See for your self

You don’t have to take our phrase for it. Ebook a demo, ask a query and see for your self. We promise will probably be time nicely spent. Should you’re a Mintel subscriber, communicate to your Account Supervisor. Should you’re not a subscriber, however curious to study extra (who wouldn’t be?), we are able to’t wait to listen to from you.

Ebook a demo



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