Regardless of chapter, liquidation, and closing retailer closures, Mattress Tub & Past is not disappearing off the (digital) map.
In June, Overstock introduced that it will rename itself Mattress, Tub & Past following the corporate’s $21.5 million acquisition of its mental property and digital belongings. Now the change has occurred: Customers who go to Overstock.com are redirected to bedbathandbeyond.com.
“Combining the strengths of the Overstock operational mannequin and the Mattress Tub & Past model will create a strong synergy,” Overstock CEO Jonathan Johnson mentioned in an announcement. “I am excited for shoppers to expertise the brand new Mattress Tub and a fair greater and higher Past.”
Overstock started the area change in Canada earlier than redirecting all guests of overstock.com to bedbathandbeyond.com within the U.S. on August 1.
Together with the area change, Overstock’s cellular app and rewards applications may even be overhauled. The retailer’s “Membership O” loyalty program will now be known as “Welcome Rewards.”
Overstock instructed the New York Occasions it was trying to undertake lots of the cherished parts of the now-defunct model into its personal, comparable to Mattress Tub & Past’s wedding ceremony registry.
“We are going to most likely have each logos for a bit of bit, however the aim is to transition as rapidly as doable to Mattress Tub & Past,” Johnson instructed The Occasions.
Associated: This is What Mattress Tub & Past’s Chapter Actually Means for the Way forward for Retail
