Pinterest detailed a brand new partnership with LiveRamp Information Hub at CES 2023 in Las Vegas Thursday, below which LiveRamp will pilot clear rooms for choose Pinterest promoting companions, beginning with grocery firm Albertsons.
The combination allows a protected, third-party area the place manufacturers can mix their very own first-party knowledge and knowledge from Pinterest in a safe surroundings, with the clear room maintaining that knowledge non-public and offering aggregated perception into advert efficiency.
Pinterest confused that neither celebration’s personally identifiable gross sales and marketing campaign knowledge is seen to the opposite celebration.
