When requested to attend the MarketingProfs B2B Discussion board, I wasn’t certain what to anticipate. I’ve been to conferences as an attendee, an exhibiting sponsor and as a speaker, however by no means particularly inside the B2B content material advertising and marketing house, and this group could be an intimidating one.
Certain, I’ve admired the lengthy checklist of content material advertising and marketing rock-stars, storytellers and B2B influencers, however reminiscences crept up from being the brand new child on the town.
To nobody’s shock, the entrepreneurs at this occasion in downtown Boston have embraced and welcomed newcomers like me into their conversations. I’ve been taking livid notes, partaking on social channels greater than I’ve in years, and have soaked up each ounce of content material and inspiration attainable like a sponge.
It’s only day one and a few main themes have been been top-of-mind round model voice, authenticity and creativity, however my largest take-aways wanting down at my notes have been the questions requested. Here’s a checklist of the questions I’m asking myself and my crew, and I encourage you to do the identical:
1 — “In case you cowl up the brand, do others acknowledge you?” – Ann Handley, Advertising Profs
2 — “Is scale and effectivity the other of creativity inside your model?” – Pierce Ujjainwalla, Knack
3 — “In case your content material manufacturing unit halts and also you miss a weblog put up or are absent from social, who will miss your content material? Is it simply your crew or your boss, or will your audiences discover?” – Robert Rose, The Content material Advisory
4 — “How concerned is and may AI be in your advertising and marketing course of?” – Paul Roetzer, Advertising AI Institute
5 — “Since 2019, what modifications has your viewers made and are they everlasting modifications? What are you doing to fulfill them the place they’re now?” – Paul Ince, LikeMind Media Restricted
Some solutions are apparent, however others require a bit extra homework. Thanks to all right this moment’s #MPB2B presenters. I’m hoping tomorrow’s classes convey as many solutions as questions.
Be taught extra about Ann, Robert, Paul, and different prime audio system akin to our CEO Lee Odden who’re presenting throughout #MPB2B this week, in our annual checklist of B2B influencers to observe, “25 Prime B2B Advertising Influencers, Specialists and Audio system To Comply with In 2023.”
