My final cartoon earlier than the vacations was about enjoying it secure. The opposite excessive is full reinvention.
There’s fact in Invoice Gates’ basic 1996 statement:
“We all the time overestimate the change that may happen within the subsequent two years and underestimate the change that may happen within the subsequent ten.”
Organizations can get get caught in a rut and resist change. And but we concurrently tend to overstate change, which might result in leaping on the bandwagons of shiny new issues like NFT collections, which peaked this time final 12 months.
Navigating change is a long-term fixed in advertising.
I just lately stumbled throughout a McKinsey article titled “The Altering Face of Advertising and marketing.” What amazed me is that it was written in 1966, almost six many years in the past. The article was about all the things altering, and but passages learn as if they may have been written this week:
“Change is the dominant truth of life in each enterprise as we speak. And the power to grasp and exploit change has grow to be probably the most sought-after administration expertise. That is significantly true in advertising, the place the very tempo of change is continually quickening…
“As we speak’s chief government faces a baffling dilemma. Change will get costlier day by day; but not altering could be costlier nonetheless. And even whereas adapting to vary, an organization’s advertising effort should mirror an inner fidelity of objective and an exterior consistency of picture.”
Right here’s to a different 12 months of extra issues altering and extra issues staying the identical.
And listed here are just a few associated cartoons I’ve drawn through the years:
“If advertising stored a diary, this may be it.”
– Ann Handley, Chief Content material Officer of MarketingProfs
