Social Media Demographics to Inform Your 2023 Technique

In search of the most recent social media demographics for 2023?

You’ve hit the jackpot.

The significance of a data-driven social technique can’t be overstated — up-to-date demographics are essential to entrepreneurs.

As a result of the social house is continually evolving. With extra networks obtainable than ever earlier than, you want to spend your time and funds properly. Particularly, it’s best to deal with the place your prospects are.

And when you might imagine you understand which networks matter most to your target market, 2023’s numbers would possibly shock you.

Social media demographics: the numbers you want to know

From selecting your precedence platforms to conducting market analysis, demographic knowledge is essential to understanding which networks and campaigns deserve your consideration.

Wish to know which apps are up-and-coming? Interested by new alternatives to cross-post your content material? Frightened {that a} community could be “dying?”

We’ve obtained you lined.

Under is our record of must-know social media demographics for 2023 (and past). These numbers are based mostly on the most recent analysis and social media statistics obtainable on the time of writing.

And as an added bonus, we’ve additionally highlighted strategic takeaways for every community to information your social advertising and marketing technique.

Fb demographics and utilization

Takeaways from Fb demographics for 2023

• Fb nonetheless stays the most important social platform amongst shoppers and entrepreneurs.

• Living proof: Fb accounts for the majority of Meta’s advert income versus Instagram (58% to 41.5% of $121.9 billion).

• Nonetheless, time spent on Fb continues to fall as total social media utilization grows.

• Following 2022’s social media demographic knowledge, youthful customers proceed to flock to TikTok and Snapchat.

Instagram demographics and utilization

Takeaways from Instagram demographics for 2023

• The platform’s progress stays regular after experiencing a increase interval lately.

• Instagram noticed a small (however notable) flip in its age demographics. The platform boasts a barely bigger share of Gen Z customers versus Millennials.

• So far as social media age demographics go, Instagram maintains a agency maintain on each generations — these teams make up roughly two-thirds of their base.
• Dropping its standing because the “hip” social community to TikTok, the platform doubled down on Reels. Emphasis on short-form video appears to be paying off. Actually, Reels reportedly drive probably the most engagement on the platform.

TikTok demographic knowledge and utilization

Takeaways from TikTok demographics for 2023

• TikTok’s recognition and progress stay unprecedented. There are over 150 million energetic customers on TikTok in the US alone.
• Not solely is TikTok’s person base booming but additionally its each day exercise. TikTok boasts the best common time spent per day of any community.
• The truth that the platform’s gender demographics are leveling out can also be notable. Final 12 months, the break up was 61% feminine and 39% male.  This alerts TikTok’s standing as a staple social app among the many inhabitants at massive.
• As an increasing number of manufacturers get on board, we’re seeing influencers do the identical.
• TikTok is ramping up and “maturing” to satisfy the wants of its business-minded customers. New options embody extra superior advertisements and CRM integrations.

Twitter demographics and utilization

Takeaways from Twitter demographics for 2023

• Twitter’s utilization and progress have remained pretty constant year-to-year.
• It stays to be seen how the latest shake-up in Twitter’s management will influence the app long-term. The identical goes for options like Twitter Blue and the platform’s advertisements.
• Some reviews word a spike in exercise whereas others word a migration away from the app.
• One-third of Twitter customers are college-educated and make greater than $75K yearly, highlighting the platform’s highly-educated and high-earning base.
• Twitter’s standing as a spot to debate occasions and collect breaking information make it a main place to share content material and drive discussions.

LinkedIn demographics and utilization

Takeaways from LinkedIn demographics for 2023

• Typical knowledge would possibly say that LinkedIn solely caters to an older viewers. That stated, Millennials dominate the platform.
• LinkedIn continues to internet file income and person progress. This progress was pushed initially by the pandemic and continued through the shifting job market.
• The platform’s demographic of high-earning B2B professionals makes LinkedIn a possible goldmine for advertisements.
• In response to LinkedIn themselves, it’s the top-rated social community for lead technology. This makes LinkedIn a main supply for B2B entrepreneurs on the lookout for motivated audiences and communities.
• Past the 200 million LinkedIn customers within the US, the platform has an enormous worldwide attain.

Pinterest demographics and utilization

Takeaways from Pinterest demographics for 2023

• The platform noticed a stunning spike in male customers throughout 2021 however Pinterest’s core demographic stays feminine.
• The platform’s devoted base of 450+ million month-to-month energetic Pinners continues to develop. This quantity is up from 400 million in 2022.
• Pinterest is maybe probably the most produced-focused of any social community, signaling large alternatives for advertisements (trace: 45% of Pinterest customers have a family revenue of $100,000+).
• Procuring-centric natural content material is truthful sport, too  — nearly 70% of customers say they belief Pinterest and it’s their favourite place to analysis merchandise.
• Pinterest is exclusive in terms of demographics on social media on account of its 1) gender break up and a pair of) vast age vary of its customers.

Snapchat demographic knowledge and utilization

Takeaways from Snapchat demographics for 2023

• Though Snapchat might not be probably the most talked-about or “stylish” community anecdotally, the platform noticed progress in 2022.
• Snapchat remains to be big with the youthful crowd, though it lately misplaced its high spot as youngsters’ go-to community. The platform constantly emphasizes its recognition with Gen Z.
• Even for those who aren’t energetic on Snapchat, it’s a prime place for trendspotting and studying what youthful shoppers need.
• With Snapchat’s regular progress in income, the platform isn’t going wherever.

YouTube demographics and utilization

Takeaways from YouTube demographics for 2023

• YouTube’s recognition amongst youthful customers highlights the continued, long-term shift towards video content material.
• The progress of YouTube Shorts is notable because the platform seems to faucet into the ability of short-form video.
• Entrepreneurs word that YouTube remains to be a kind of land of alternative advertising-wise. The platform’s advert income held regular from the place it was final 12 months because it approaches $30 billion yearly.
• This income progress alerts not solely the platform’s affect as a social community but additionally as a go-to streaming service.
• Nonetheless, nearly all of customers declare to make use of YouTube for leisure fairly than to seek out manufacturers and merchandise. Manufacturers nonetheless have quite a lot of work to do on the platform, discovering a stability between leisure and promoting.

Are social media demographics a part of your technique?

Take into account that this knowledge is generalized throughout billions of customers and serves as a place to begin for manufacturers trying to prioritize their social platforms.

For those who’re trying to broaden your attain, we advocate wanting into the demographic knowledge from your personal social presence to see the way it compares to the averages above.

These social media platform demographics

Whether or not these numbers verify what you already suspected or function eye-openers, be sure that to bookmark them as you iron out your social technique for 2023.

And talking of which, be sure that to take a look at our free social media templates to maintain you organized each step of the best way.