Recently, we’ve been speaking heaps about AMP. We imagine it’s an integral a part of the way forward for electronic mail advertising. It drives increased conversion — we examined it, sure. Nonetheless, many corporations nonetheless don’t use it. Why do they neglect this chance? As a result of some assume it’s time-consuming, which isn’t fairly true as a result of implementing AMP is a simple course of now (in case you use our pre-built templates or ready-to-use modules). Whereas others simply don’t know in regards to the AMP prospects sufficient.
So, we determined to interact our customers in AMP know-how by introducing AMP and a few wonders it does to emails. And with time, we’ll present them learn how to construct these parts quicker than you write a paragraph of promo textual content to your emails.
To point out all of the “wonders” AMP is able to, we determined to construct a collection of emails with parts of gamification, which can be, in our opinion, the way forward for electronic mail advertising. Later on this publish, we’ll share the samples of the emails with Quizzes we constructed for this marketing campaign.
When solely planning this collection, we set two goals:
-
Introducing the ability of AMP, and persuade shoppers to start out utilizing it for his or her future campaigns.
-
Growing gamification mechanics that may be EASILY reused by numerous companies.
Let me dive into our outcomes…
Goal 1. Introducing the ability of AMP to our clients
Mission accomplished efficiently.
Recipients actively participated in our quizzes. Later, in conversations with customers, we came upon that many would deliberately give incorrect solutions simply to see what occurs subsequent.
We obtained actually 1000’s of requests, like “Construct the same quiz for me” and 1000’s of “How did you construct this electronic mail?”.
Our emails with Quizzes have been broadly mentioned in a number of communities.
We hope we are going to assist AMP get broadly utilized by most corporations. It’s not an boastful assertion. We simply know that AMP is well carried out but has a optimistic impression on conversion. And we need to assist everybody expertise that.
Goal 2. Growing gamification mechanics that may be EASILY reused by numerous companies.
Mission accomplished.
Creating gamification mechanics for emails took a day, every. We would have liked time to develop and check them. However shoppers can simply use our module templates to construct the same electronic mail in beneath 10 minutes. They’ll solely must edit colours and change our questions with theirs.
Additionally, as we would like AMP to be carried out in emails as simply as writing a paragraph of textual content for emails, we:
-
launched Stripo Knowledge Service to let customers join emails to our Knowledge storage or to exterior storage like Google Drive through Zapier. Completely no programming abilities wanted. That is required for storing and getting access to customers’ responses;
-
launched Stripo Knowledge Supply to let customers present their recipients with real-time content material;
-
added some modules with AMP varieties and AMP questionnaires to the Modules part;
-
begin a collection of weblog posts with a step-by-step information on learn how to construct AMP emails simpler.
Stripo AMP Quiz Sequence: Demonstrating the ability of AMP to customers
What’s the easiest way to attract individuals’s consideration to sth? — Proper, video games… Irrespective of age, or place.
As we mentioned above, we ran the “AMP Quiz” electronic mail marketing campaign. It consisted of three emails; every had parts of gamification.
E mail 1. Stripo Quiz: Take part to win
Right here’s a pattern of our first electronic mail. As you possibly can see within the instance under, each reply — appropriate and incorrect — is adopted by a brief story/rationalization.
So, all the electronic mail consisted of three questions, and customers have been requested to decide on the precise reply.
Query 1. The right way to pronounce Stripo:
-
[straɪp-oʊ];
-
[strɪp-oʊ].
Query 2. What’s the hottest electronic mail consumer (in line with Litmus):
-
Outlook;
-
Gmail;
-
Apple iPhone;
-
Apple Mail.
Query 3. The right way to replace a header or a footer in 100 emails with Stripo directly:
-
electronic mail our help staff, they’ll do it for you;
-
use sensible parts;
-
use synchronized modules;
-
rent a staff of 100 individuals.
When recipients clicked on the proper reply, this reply would get inexperienced. In the event that they clicked on the wrong reply, it might get crimson, however a slot with the proper reply would get inexperienced simply to indicate customers the proper solutions.
Right here’s the hyperlink to the online model of this AMP electronic mail to test it out.
The right solutions have been:
-
[straɪp-oʊ].
-
Gmail (as of April 2020).
-
Use synchronized modules.
E mail 2. Stripo AMP Quiz: Remedy the Rebus
Right here’s what it regarded like:
Recipients have been requested to unravel the rebus, as you possibly can guess from the e-mail topic.
We designed it as a chat… It regarded like recipients have been actually speaking to a chatbot or a consultant of customer support.
Within the enter subject, customers might enter something. And that is what they really did 🙂
Right here’s the hyperlink to the online model of this AMP electronic mail to test it out.
The right reply was:
E mail template designer.
Most customers guessed it.
Nonetheless, some respondents would say:
electronic mail template debugger; electronic mail template supply; electronic mail template divider; electronic mail template deleted; electronic mail template deconstructor; electronic mail template declaimer; digital advertising professionals; advertising govt; OMG!; that is fairly loopy; simply testing…; I don’t know the reply; inform me the reply; assist!
The final seven solutions are my favourite. The final three solutions got by one individual.
As we mentioned, many customers would deliberately enter incorrect solutions simply to see what would occur subsequent.
E mail 3. Stripo AMP Quiz: You didn’t anticipate this
This was the final electronic mail within the collection. We requested customers to unravel the crossword. Query 2 was already answered.
Customers needed to give solutions to 4 different questions.
If carried out proper, they’d see the “Congratulations” notification.
Right here’s the hyperlink to the online model of this AMP electronic mail to test it out.
The right solutions have been:
-
E mail.
-
Animation (Reply that was already entered).
-
Timer.
-
Banner.
-
Font.
Most recipients solved this puzzle accurately.
Outcomes of this collection
To start with, we’re glad we achieved our goals. We managed to barely popularize AMP and gamification. Customers need to implement this mixture of their campaigns. They now see that constructing AMP emails is straightforward, and doesn’t take lengthy.
And naturally, as a result of AMP brings revenue. Bear in mind our check with AMP varieties?
Second of all, we all know now that nearly half of our recipients noticed the AMP model of our Quiz, half — noticed the HTML model. We imagine this quantity (share) could be the identical for you.
Third of all, it confirmed which Stripo merchandise our customers don’t know of. We’ll work on the popularization of the “Synchronized modules” performance as they’re actually helpful — they permit updating 100 emails directly.
Extra importantly — now our shoppers know that we’re [straɪp-oʊ], not [strip-oʊ].
Kidding ?
Query our customers regularly ask us in emails
After all, we’re going to listing solely these which might be associated to AMP.
1. How do I see recipients’ solutions?
All of the emails proven above include the amp-form element. Which means that as a way to see the solutions you have to join your emails to knowledge storage.
For these functions, you should utilize your server or Stripo Knowledge Service.
If you happen to select choice 2, all customers’ responses shall be saved in your Stripo account, you could obtain them as a CSV-file. Discover a step-by-step information right here.
You may additionally select any exterior storage, like Zapier. On this publish, we confirmed learn how to join your electronic mail Kinds to Google Sheets through Zapier. That is a simple course of, the truth is.
Then your customers’ solutions shall be delivered on to a selected file on Google Drive.
2. Safety questions
AMP is safe by itself. Solely trusted customers who beforehand received whitelisted with Google and Mail.ru are allowed to ship these emails.
All customers’ responses saved on our aspect are additionally absolutely safe.
Nonetheless, in case you choose utilizing an exterior service, you could join Google Drive to Zapier, this connection is safe. Or use your servers.
3. How do I construct an AMP Questionnaire?
We’ll present in our subsequent weblog publish, which is the beginning of the collection of weblog posts devoted to AMP, the place our Net developer/HTML designer Liubov Rolenko will present learn how to construct amp emails quicker than you write copy to your emails.
4. What do I do to ship AMP emails?
- get whitelisted with Google;
- repair all of the bugs if any happens. You will note them within the Preview mode (in any other case customers will see HTML electronic mail);
- add the fallback — HTML model — on this electronic mail;
- guarantee that your ESP/CRM is able to sending AMP emails;
- remember that at present solely Gmail (each net and cellular apps on all OSs) and Mail.ru are able to rendering AMP emails. Yahoo will be part of the listing quickly;
- AMP emails lose their AMP elements in case you ahead them.
Remaining ideas
We shared with you what inspired us to construct AMP collection, actually shared our outcomes. And extra importantly — you now know that constructing AMP emails takes you beneath 10 minutes. You may have a chance to get these emails in your inbox to attempt them out.
