Oh, almighty vacation! Your days are lastly right here and other people can not wait to hop on a aircraft, prepare, or automobile and go straight to the seaside or wherever else the place tranquility is a part of the panorama to recharge their batteries. It is sufficient to simply think about your self on a seaside, with a cocktail in hand, that your physique begins sending you alerts of pleasure and feelings. A number of days are left and this dream of yours will lastly come true.
Nevertheless, for the 13 million folks within the UK dwelling with intestine points, this dream is a nightmare and the feelings they expertise aren’t essentially the most constructive ones. For them, holidays are only a cause to fret extra and, properly, calm down much less. However not if they’re planning to go to Lootopia this 12 months, a spot the place the idea of “gippy tummy” doesn’t exist and the place one’s bowels really feel secure.
Welcome to Lootopia, a vacation spot probiotic model Symprove designed with the assistance of Fortunate Generals company to satisfy the wants of these whose journey itinerary is not directly deliberate by their guts. Often, holidays are related to enjoyable and leisure; nonetheless, not all folks share the identical view concerning holidays.
In response to an Atomik Analysis survey, one in 4 folks confessed that they had canceled their vacation overseas and/or been apprehensive about touring previously due to intestine well being or basic considerations about utilizing the services. Of those that really had canceled their trip past the seas, the typical quantity of occasions that they had made such a choice attributable to intestine well being or basic rest room considerations was 9 occasions.
The identical survey discovered that 51% (one in two) folks mentioned not less than one time that they had been anxious about utilizing the bathrooms on journeys overseas, having considerations over the bathroom circumstances and vacation poo. 26% (roughly one in 4) acknowledged that that they had stopped themselves from utilizing the bathroom overseas, a selection that they had made attributable to embarrassment or concern of what their expertise was going to be like.
As a result of nobody desires to have a shitty vacation nor do they wish to be the occasion pooper who’s liable for ruining their and their companions’ trip plans, Symprove lists Lootopia as a prime trip vacation spot, the place “all of your worries and anxieties will flush away.” Whereas right here, vacationers have their very own non-public rest room subsequent to their sunbed, on prime of the mountains, and even amongst historic ruins.
Sounds too good to be true, proper? That’s as a result of Lootopia is a fictitious place. Regardless of being solely imaginary, the unreal vacation spot has an equal in actuality: The #ItTakesGuts vacation hub, which individuals can use as a trustful supply to get recommendation on intestine well being, all delivered by docs and consultants.
“Happening vacation isn’t as easy correctly for the 13 million dwelling with intestine well being points. Our newest marketing campaign with Fortunate Generals once more makes use of humor to interrupt down gut-health taboos. Lootopia would possibly solely be a vacation spot in our gut-dreams however fortunately the Symprove staff is right here to supply real-world intestine well being options this Summer season and all 12 months spherical,” says Sophie Muller, Head of Model at Symprove.
Lootopia can be supported by English TV presenter, Lisa Snowdon — from whom the viewers learns that this place isn’t precisely an actual vacation spot upon watching the spot — utilizing her social media to advertise Symprove’s marketing campaign. Previous to strolling the viewers round this imaginary place, the TV presenter went to Shitterton, interviewing passers-by about their poo in a bid to assist the nation perceive that it’s nothing incorrect to speak about intestine well being and that this topic shouldn’t be a taboo one.
Company: Fortunate Generals