Starting from dwell motion to dwell streaming, choosing the fitting model for each video you make means enthusiastic about the kind of video you are making and your targets for it.
It’s extremely doubtless what you are promoting will make a lot of several types of movies. However what concerning the completely different types of your video content material?
For every one, you’ll be able to select all kinds of various types of video, starting from dwell motion to dwell streaming, with a ton of prospects in between. Deciding on the fitting video model for every one means enthusiastic about your targets for that video, whether or not it’s evergreen content material or a marketing campaign.
It’s possible you’ll discover that you simply have a tendency in direction of a sure appear and feel on your video advertising, which aligns together with your model and tone. That’s not a nasty factor, as long as you check your assumptions. You’ll be able to even embrace model preferences in your video advertising technique and pointers to make sure a constant method.
Some types are likely to pair higher with some video sorts than others (as an illustration, in terms of explainer video types, whiteboard animation is all the time a well-liked alternative). Be happy to experiment—you don’t know for certain what’s going to work on your viewers till you strive.
- Contents
- 1. Dwell Motion Video Types
- 1.1 Speaking Head Video
- 1.2 Vlog Movies
- 1.3 Interview Movies
- 2. Animated Video Types
- 3. Textual content Overlay Video
- 4. Dwell Video (a.okay.a. Dwell Streaming Video)
- 5. 360-Diploma Video
- 6. Digital Actuality Video (a.okay.a. VR Video)
- 7. Select-Your-Personal-Journey Video
- 8. Display screen Share Movies
- 9. One-to-One Webcam Movies
- 10. Put It All Collectively
Find out about your choices and see completely different video model examples beneath.
Dwell Motion Video Types
Dwell motion constitutes any video comprised of real-world footage, usually together with actual dwell individuals.
It’s probably the most widespread video types due partly to its sheer accessibility. Dwell motion movies can vary in manufacturing high quality from smartphone clips as much as professionally-produced movies. They are often scripted (like a speaking head video) or unscripted (like an interview).
A whole lot of several types of video may be made utilizing the live-action model.
Razor model Gillette launched a topical advert that made reference to the #MeToo motion. Combining newly recorded live-action footage with clips from information broadcasts and different video, the advert is accompanied by a voice-over that takes a stance on a present challenge.
Although it’s lower than two minutes lengthy, the advert made an enormous splash, racking up tens of millions of views and producing media protection.
Speaking Head Video
Speaking head movies are just about what they sound like: An individual speaking to the digicam—both wanting instantly at it or gazing barely to the aspect (referred to as an interview-style speaking head).
As a result of the main focus is on a single particular person, speaking heads are nice for establishing experience on a subject and are in style for thought management movies.
Whereas speaking head movies are good for making a connection together with your viewers, the dearth of visible stimuli means they’re not all the time participating sufficient to carry the viewers’s consideration for lengthy. Strive mixing issues up by utilizing multiple digicam and reducing between completely different views (reminiscent of a good shot and a large shot), together with B-roll, capturing in entrance of a compelling backdrop, or including in graphics.
In Vidyard’s 80% FAQ video, the workforce added visible curiosity to the speaking head model by mixing in textual content and visuals to emphasise the factors the workforce is making an attempt to make within the video.
Vlog Movies
If speaking head movies are produced as a sequence, then they are often labeled as a vlog (video-based weblog by which particular person movies substitute weblog posts).
Many firms use vlogs to reply FAQs, share updates, and introduce new merchandise. The subject material accessible for vlogging may be as broad and diversified as it’s with running a blog.
When creating an organization vlog or capturing speaking head movies, be sure you take into consideration who would be the face. You would possibly select one particular person or a small workforce who will commerce off episodes.
Moz does this with their Whiteboard Friday movies, which frequently characteristic Rand Fishkin however are typically hosted by different members of the Moz workforce. We’ve performed it as nicely with our Chalk Talks. Tyler Lessard, VP of Advertising and marketing, was the one normally in entrance of the digicam, however we have now featured different workers who’re subject material consultants as nicely.
Interview Movies
Interview-style movies are a good way to spice up your video assortment and entice an viewers who cares about your business and what you must supply.
They will have one mounted digicam or may be shot on a number of cameras and edited collectively for a extra dynamic really feel. They will have one particular person on-camera, speaking head-style, who’s being interviewed by an off-camera interviewer.
The interviews can deal with recommendation, developments, firm tradition, and extra. Get artistic: Strive filming an ask me something (AMA) session together with your CEO, a fireplace chat with a associate firm, or a Q&A with an influencer in your business.
On this Vidyard Behind the Scenes video, Olivia interviews Derek Hayden, Licensed Threat and Advantages Architect at Shelbyville Insurance coverage Companies about how his workforce is leveraging video to drive extra gross sales.
Animated Video Types
Typically used for explainer movies and model tales, animation may be an extremely participating video model.
Generally as entertaining as your childhood favourite Saturday morning cartoons, and different occasions as sensible as an illustration of an idea, there are a bunch of various video animation types, together with:
- 2D animation movies
- 3D animation movies
- Movement graphic movies
- Animated typography movies
- Cease-motion animation movies (together with cutout animation and claymation)
- Whiteboard animation movies
On the subject of completely different types, 2D is often essentially the most classic-looking animation model, whereas 3D lends a extra Pixar-type really feel to characters.
Movement graphics are in style for explainer movies as they illustrate an idea in a transparent, typically minimalist, model. Animated typography works properly for quotes and different movies the place the textual content is a very powerful factor.
Cease-motion includes utilizing actual objects and capturing motion one body at a time. You’ll be able to obtain this model with quite a lot of supplies. A number of the hottest are clay or plasticine (as utilized in claymation) and paper (as in cut-out animation). This method tends to lend a whimsical really feel to no matter is being animated.
Whiteboard animation is a straightforward and accessible animation type. There are a variety of low-cost instruments designed to let anybody (even the much less creative amongst us) create a video that appears prefer it was doodled on a whiteboard.
Textual content Overlay Video
Social media customers typically view video with out sound; as a lot as 85% of Fb video is watched silently. This has led to the rise of a method of video that pairs overlaid textual content with b-roll and/or nonetheless photos. And is normally with a pan or zoom impact utilized.
These textual content overlay movies are usually accompanied by background music, which doesn’t basically change the story’s nature however enhances it for individuals who flip the sound on.
Effectively-suited for how-to movies or telling easy tales, textual content overlay movies have been popularized by social media-focused publishers like BuzzFeed. Their Tasty web page makes frequent use of the format for sharing recipes, the place elements and easy directions seem as textual content overlaid on clips of the recipe being ready.
Social media administration platform Hootsuite shares textual content overlay movies often on social media.
Typically based mostly on data discovered within the firm’s bigger content material items, the movies present fast ideas in textual content paired with related video.
Dwell Video (a.okay.a. Dwell Streaming Video)
Because the title suggests, dwell streaming video is broadcast because it occurs in order that viewers can watch in real-time. Although it’s accessible on quite a lot of social media platforms, Fb has been an enormous driver of the format.
Thought-about a definite content material sort by the community, dwell video will get extra interplay than common Fb video. Plus, notifications immediate customers to look at dwell streams from pages they observe whereas they’re occurring.
On LinkedIn, broadcasters get 7x extra reactions and 24x extra feedback on dwell streams than on common movies.
Dwell video can also be accessible on Instagram, YouTube, and quite a lot of live-focused and area of interest platforms (reminiscent of Twitch, which is in style with players).
Quite a lot of video sorts may be broadcast this fashion, from dwell interviews to real-time bulletins to as-it-happens tutorials.
Profit Cosmetics made artistic use of the dwell format with its Tipsy Methods sequence. Every week, two hosts drank wine, shared a make-up tip, chatted about merchandise, and fielded questions from viewers.
The broadcasts, just like the Be taught How You Can Obtain Flawless Lash Appears to be like instance beneath, have acquired 1000’s of views.
360-Diploma Video
An immersive video format, 360-degree video data a view in each course on the similar time. Obtain this by utilizing an omnidirectional digicam or a set of cameras.
You’ll be able to view these movies by a headset. It exhibits a viewer completely different elements of the scene relying on which course they flip their head or by way of a normal display, the place viewers members click on or faucet to vary the view.
This format is an efficient alternative for manufacturers trying to put an interactive spin on their content material. It really works greatest when there may be an immersive scene that features factors of curiosity in all instructions.
Manufacturers have used it successfully to offer a singular perspective on an exercise. It’s additionally an efficient option to showcase an area or place and to provide viewers the expertise of “being there.”
Antiperspirant makers Diploma Males put viewers on the court docket with Stephen Curry in a 360-degree video that showcased the athlete’s signature transfer from a not often seen perspective.
Digital Actuality Video (a.okay.a. VR Video)
Digital actuality (VR) movies, although typically confused with 360, enable the viewer to decide on what a part of the scene they view and work together with it.
Seen by the identical headset as 360 video, VR requires extra equipment. Peripherals reminiscent of joysticks, gloves, and even fits make interplay doable.
House enchancment model Lowe’s supplied a digital actuality expertise for patrons. They have been capable of discover ways to deal with a DIY venture by participating in a VR tutorial.
Obtainable in choose U.S. shops, the “Holoroom How To” resulted in 36% higher recall from prospects than watching a normal how-to video.
Select-Your-Personal-Journey Video
Select-your-own-adventure video is an interactive format that lets the viewer have enter relating to the course of the story they’re watching.
You’ll be able to obtain this impact in a web-based video by utilizing video CTAs and a video chopped into items and grouped collectively in a playlist.
In 2017, Netflix began providing interactive streaming TV content material. It began with youngsters’s content material—together with exhibits like Puss in Boots: Trapped in an Epic Story—and advanced from there. Probably the most notable instance to this point has been the unique film Bandersnatch, a part of the Black Mirror sequence.
Vidyard’s vacation video made artistic use of the choose-your-own-adventure video format. This viewer sees a special ending to the video based mostly on their alternative.
Display screen Share Movies
Display screen share movies are (you guessed it) recordings of an individual’s laptop or cell display. This video model is well-suited for conditions the place you wish to present somebody one thing. It’s significantly in style for demo movies and how-to or tutorial movies.
There are a variety of methods you’ll be able to create a display share video. They are often extremely produced or scrappy recordings made utilizing free instruments. Some enable for audio narration to be recorded alongside the video footage.
Vidyard’s display recording Chrome extension additionally permits the particular person recording the clip so as to add a bubble to the underside left nook that exhibits the view from their webcam (usually of their face) so as to add a private factor to the recording.
One-to-One Webcam Movies
One-to-one video—typically referred to as a customized video and typically a selfie video—is video created and despatched by one particular person instantly to a different.
In contrast to the one-to-many broadcast method used with most advertising video content material, one-to-one movies will not be content material created for a big group however somewhat an viewers of 1. One-to-one movies are usually recorded utilizing a video messaging instrument like Vidyard, a few of which embrace options to make it simple for the video creator to share their recording and even discover out when the recipient has seen it.
The private nature of one-to-one movies makes them well-suited to advertising actions reminiscent of public relations and comms.
As an example, PR professionals can use one-to-one video to:
- Pitch tales to publications by creating particular person movies for every publication they’re reaching out to
- Reply to reporter requests
- Pitch somebody from the group (such because the CEO) as a speaker for a convention or occasion
PR Skilled, Sandy Pell, adopted the one-to-one video method in her pitching.
Her public relations video pitches—together with story and speaker pitches—have acquired almost 50% greater engagement than text-based ones.
Put It All Collectively
You’ll doubtless use completely different video types for various video initiatives, relying on the sort of video, the supposed viewers, your targets, and extra.
Make sure you check out completely different model choices on your movies. See what most closely fits your model and its tone and uncover what your viewers responds to.
Remember that you’ll be able to mix some video types to create a singular appear and feel.
HarperCollins Publishing made artistic use of a mixture of animation and dwell motion in a video selling the Collins English Dictionary.
This publish was initially printed on December 3, 2018. It was up to date on April 14, 2022.
