On this particular episode of The Enterprise of Advertising and marketing, Adweek senior producer Al Mannarino sits down with founder and CEO Ollie Lewis and U.S. managing director Charles Ifegwu of The Fifth, an award-winning social inventive company placing influential expertise on the coronary heart of brand name shoppers’ promoting.
In the course of the dialog, they focus on the fifth property, the way it impacts society, and the place manufacturers match into the dialog.
In addition they speak about whether or not manufacturers ought to adapt their strategy throughout the fragmented social panorama, and the key in being in sync along with your audiences whereas staying true to your model message.
Study extra about The Fifth by visiting thefifthagency.com.
