After successful the 2021 NBA championship, the Milwaukee Bucks turned a basketball sensation with its main star, Giannis Antetokounmpo. Nonetheless, in 2012, the group had no established model story or advertising group. Enter Dustin Godsey, the primary advertising rent on the group.
On this episode of the Pace of Tradition podcast, Suzy founder and CEO Matt Britton sits down with Godsey, chief advertising officer on the Milwaukee Bucks to debate how the Milwaukee Bucks constructed a championship tradition and mentality that led the group to the 2021 NBA triumph and helped develop a profitable, international model.
When you consider what we’re as a model, we’re a championship tradition.
—Dustin Godsey, CMO, Milwaukee Bucks
Initially, Godsey wished to be an NBA participant however determined to review journalism on the College of Iowa. His advertising expertise started in minor-league baseball with the Cedar Rapids Kernels and the Iowa Cubs. In 2008, Godsey took on the function of regional advertising director at International Spectrum (now Spectra), shifting to Comcast Spectacor because the director of selling.
Godsey was employed in 2012 because the director of selling providers on the Milwaukee Bucks, turning into the group’s first advertising worker. He was promoted to vp of selling, then chief advertising officer. Because of this, Godsey has turn into a profitable supervisor and chief of an ever-growing and altering group of selling and PR professionals. He was additionally named Enterprise Insider’s 2022 Progressive CMO of the 12 months.
Stream the brand new episode under, pay attention and subscribe on Apple Podcasts or discover it on Spotify.
Be taught extra concerning the Milwaukee Bucks’ model story and journey to turning into NBA champions by trying out the important thing takeaways of this episode under.
Key Takeaways:
- 02:14 – 04:19 – An NBA Dream Story – In 2012, Godsey had a objective to steer the advertising division of an NBA group, and he achieved it by turning into the primary advertising rent for the Milwaukee Bucks. The group was coping with vital challenges throughout that interval. Nonetheless, Dustin and his group labored laborious and persevered, which led to the creation of a thriving NBA group.
- 04:19 – 06:03 – The Championship Tradition – In 2014, when the Milwaukee Bucks noticed new possession take over, the group’s model identification was redefined to create a championship tradition. Each group member embraced this imaginative and prescient, and it turned the cornerstone of their efforts and mentality. With a shared objective of successful a championship and establishing themselves as a championship group in Milwaukee, the group’s inside groups aligned and labored collectively in direction of this goal.
- 06:03 – 09:48 – Constructing a Profitable NBA Model – Making a profitable Bucks model story began by aligning all digital platforms, direct advertising channels, databases, and electronic mail advertising efforts and bringing them beneath one roof. Godsey and his group additionally give attention to offering world-class expertise and worth to its followers.
- 12:25 – 14:55 – The “Greek Freak” – The most effective Milwaukee Bucks’ acquisitions was bringing on celebrity Giannis Antetokounmpo, which had an ideal affect on and off the courtroom. From a advertising perspective, Antetokounmpo is a hardworking participant with a successful mentality, which aligns with the Bucks’ model story. His spectacular background and character enable the group to inform his story authentically and positively enchantment to each particular person.
- 14:55 – 19:32 – Discovering the Proper Companions – From an organizational and market perspective, the Milwaukee Bucks is a small group that prioritizes its model tradition and chooses its companions correctly. For Dustin, a partnership is about aligning the targets and values of each events, working collectively, and striving to create genuine tales between them and their companions.
- 20:46 – 25:34 – Bucks’ 2023 Traits and Innovation – On the expertise facet, Dustin works on the Bucks cellular app to supply a holistic 360 expertise for followers. From the advertising outlook, the app collects useful first-party knowledge that the analytics and insights group can use to boost the followers’ experiences. Moreover, the model is launching a personal label retail line to inform its model story and have interaction international audiences.
