“Maintain your folks shut and your enemies nearer.”
The identical goes to your cellular app competitors. To beat your opponents, you want to perceive their methods and what they’re doing to achieve success. A method to do this is to spy on their key phrase methods. By understanding your opponents’ ASO methods, you may adapt and enhance your App Retailer Optimization to make sure you’re all the time forward of the curve.
With App Radar, you may shortly uncover what key phrases opponents are concentrating on, which of them they’re rating for, what sort of metadata they’re utilizing, and which metadata modifications they’ve finished over time. Our newest releases made it even simpler to unleash opponents’ ASO methods and get sooner solutions to questions reminiscent of:
- Which key phrases are my opponents rating on the highest 10 or 30 positions?
- Which key phrases are my opponents utilizing throughout their metadata?
- Which metadata modifications have my opponents finished just lately?
Allow us to information you thru this straightforward means of unleashing your app opponents’ App Retailer Optimization methods.
Perceive which key phrases opponents rank on
First, it is best to test which key phrases your opponents are rating for organically throughout completely different international locations. When you establish key phrases which might be additionally fascinating to your app, you may add them to your key phrase monitoring listing to repeatedly monitor the efficiency.
As a subsequent step, we advocate wanting on the key phrase efficiency of your app compared with opponents and asking your self:
- How is my app rating on particular key phrases compared to opponents?
- Which key phrases do solely my app rank for and none of my opponents?
- Which key phrases are distinctive key phrases my opponents use?
- Which key phrases none of my opponents is rating for and is perhaps an opportunity for me to focus on?
In App Radar’s Competitor Key phrases part, you may evaluate your tracked key phrases’ rating efficiency towards your opponents to see who’s forward within the race. Thereby, you may shortly spot which competitor is most aggressive on particular key phrases or detect your or opponents’ distinctive key phrases.
Let’s dive deeper with an instance!
As you may see from the instance above, the key phrase “masterclass” is a singular key phrase that Skillbase App ranks on, as not one of the chosen opponents is rating on it. On the identical time, the key phrase “motivation” is at present a singular key phrase of the chosen competitor I Am – Day by day Affirmations app. Curiously, not one of the chosen apps is rating for the key phrase “curiosity”. Together with this key phrase in your ASO technique is perhaps value a attempt.
Determine key phrase rankings of you and your opponents sooner
Now it is time to dive into extra particulars and get an concept of the highest 1, prime 10, prime 30, prime 50, and prime 100 key phrase rankings of your app and your opponents. With App Radar’s new key phrase distribution filter, it is possible for you to to get sooner solutions to questions reminiscent of:
- Which prime 10 key phrases did improve or decreased since my final ASO replace?
- Which prime 30 key phrases ought to I concentrate on in my subsequent ASO replace?
- Which key phrases are my opponents rating within the prime 10 or 30 positions?
So should you’re questioning which key phrases to prioritize, the reply is easy: all of the key phrases which might be rating within the prime 30 positions.
As everyone knows, individuals are lazy scrollers; they normally resolve which apps to obtain in just some seconds. So the apps and video games that seem on prime of the search outcomes will win the sport.
Ideally, these key phrases even have a good (medium to excessive) search quantity in order that individuals are additionally in search of these key phrases within the shops, and you’ll count on sufficient visitors from them.
The top aim ought to be to get these prime 30 key phrases into the highest 10 rankings and, ideally, even to the highest 1.
Now that you understand which key phrases opponents are rating on organically, it is going to be fascinating to know how they achieved these key phrase rankings. Keep in mind that key phrases positioned within the retailer itemizing’s metadata will considerably affect the key phrase rating. Therefore, it is best to repeatedly check out your competitor’s app title, quick description (Google Play), subtitle (Apple App Retailer), and outline.
Taking a look at your competitor’s app metadata may give you a good suggestion of what key phrases they’re concentrating on and the way they’re positioning their app:
- What key phrases are opponents utilizing of their metadata? Are they concentrating on high-traffic key phrases or key phrases with low competitors?
- Which key phrases are opponents utilizing most steadily of their metadata descriptions? Is the outline key phrase wealthy?
- What sort of language are they utilizing?
See what works for opponents and attempt to regulate it to your itemizing. For instance, in case your competitor is utilizing a selected key phrase that you simply’re not, contemplate including that key phrase to your app’s description.
If you wish to keep forward of your app opponents, it’s important to concentrate on modifications to their methods. Maintain monitor of what metadata modifications opponents are making:
- Did opponents change their app title, subtitle/quick description, or lengthy description?
- How usually do opponents change their metadata?
- How usually do opponents launch new app variations?
In case your competitor modifications their title, monitor the way it impacts their key phrase rating on these key phrases and probably yours. If it is profitable, contemplate making the same change to your app retailer itemizing. Or should you see that it really damage the efficiency, you may take it as a studying to not goal this key phrase.
You may as well filter it by the updates you’re most desirous about as a way to have all of the modifications that matter to your corporation in a single overview. Within the instance beneath, we had been to see which modifications opponents made to their app title.
On September 12, the chosen app modified its app title within the US and included “profession” as a brand new key phrase. It signifies that they focus inside their ASO technique on the key phrase “profession” or a key phrase mixture of it. In different phrases, the chosen app tries to enhance its rating by together with it to their app title.
Abstract
With our newest launch of competitor’s metadata and key phrase distribution filter, you’ve gotten a better time unleashing competitor’s ASO methods and getting inspiration to your personal. Keep forward of the sport by always monitoring competitor’s natural progress and ensuring your app is all the time up-to-date:
- Monitor which key phrases opponents are rating on
- Determine the highest 1, prime 10, or prime 30 key phrase rankings of your opponents
- Examine which key phrases opponents are utilizing of their metadata
Your opponents are usually not sleeping, and neither do you have to. Take motion at present, unleash opponents’ ASO methods with App Radar, and beat your opponents!
Elena Wibmer
Product Marketer and App Advertising Professional
Elena is an app advertising and marketing and product professional at App Radar. She’s intrigued by trying to find new app retailer tips to share along with her shoppers all around the globe, with a particular concentrate on natural and paid consumer acquisition.
