Twitter has up to date its new view depend show on tweets, which Twitter chief Elon Musk believes may very well be a great way to encourage extra Twitter customers to have interaction within the tweet dialog.
Final month, Twitter rolled out its new view counter show on all tweets, offering extra context as to the attain and publicity of tweeted content material.
And whereas some individuals have discovered the extra perception of worth, many had additionally criticized the format, with view counts getting top-billing, and messing up the steadiness of tweet metric shows.
Twitter is listening, and right now, it’s launched an up to date show, with view counts moved to the correct of the tweet metrics itemizing.
Lots of you didn’t like seeing view counts on the left. We heard you. View counts will now present on the correct facet of your Tweet, situated between the Like and Share icons. Stay on internet, iOS and Android coming quickly!
— Twitter Assist (@TwitterSupport) January 17, 2023
Which is a fairly easy, and improved answer, which nonetheless shows complete tweet impressions, and doesn’t convolute the prevailing tweet UI.
Although there’s nonetheless a query as as to whether it’s a beneficial addition.
Twitter has truly tried displaying view counts a number of instances previously, together with in September final yr, simply prior Elon’s takeover on the app. These experiments didn’t yield nice outcomes, or assist to enhance tweet engagement – and why would they? Why would the information {that a} thousand individuals noticed your tweet and ignored it encourage you to maintain tweeting?
In any occasion, Elon appears to imagine that it’s a winner, and that displaying those who their feedback are literally being seen will encourage exercise.
I imply, most likely not, however who is aware of – and as with all of Twitter’s new experiments, Musk appears decided to search out out for himself what’s going to or received’t work, versus trusting previous analysis or assumptions.
That is smart too, I suppose, at the very least in some contexts, and we’ll quickly discover out whether or not individuals care about their tweet attain or not, and whether or not that will get extra individuals tweeting.
