I’m unsure what it’s in regards to the minor tweet particulars that Elon Musk believes will change the best way that folks understand tweets, however he appears fairly targeted on giving customers increasingly context about how their tweets are shared, or not, within the hopes that it’ll set off extra curiosity in tweeting extra typically.
Twitter’s newest replace on this entrance is a new show of tweet bookmarks throughout the particulars show – i.e. the itemizing of tweet information you see while you faucet by way of to increase a tweet.
As you possibly can see on this instance from reverse engineering professional Jane Manchun Wong, you’ll now have much more metrics added to the decrease line of your tweet, with the intention to see:
- Complete retweets
- Complete quote tweets
- Complete likes
- Complete bookmarks
There’s additionally the tweet view rely, which Twitter rolled out in December, and was additionally initially tacked onto the tip of that decrease stat line, earlier than Twitter up to date the format in January, as a result of it regarded too clunky like this:
However now it’s added bookmarks to the show anyway – which appears fairly cluttered, and actually, not significantly beneficial as a stat. Although extra information is at all times higher. Possibly there’s some perception to be gleaned from every totally different aspect.
So why is Twitter including a bookmarks counter in any respect?
Nicely, once more, Twitter 2.0 chief Elon Musk appears satisfied that by offering extra context as to how folks work together with tweets, that may make folks extra inclined to share extra typically.
Again in December, Elon tweeted that he felt the bookmarks operate had been hidden behind an ‘obscure UI’, which had possible stopped many customers from using it. He then vowed to make bookmarks an even bigger aspect, whereas additionally wanting so as to add bookmarks into every tweet’s like rely.
Sure, that might be added in an upcoming launch. Additionally, in case your tweet is bookmarked, it will likely be handled as a “quiet like” and increment your likes counter.
— Elon Musk (@elonmusk) January 20, 2023
It appeared that Elon was attempting to spice up bookmarks as a substitute for likes – as a result of generally there is likely to be content material that you simply’re enthusiastic about studying, however you don’t essentially wish to ‘like’ as such.
However then once more, counting bookmarks as ‘quiet likes’ signifies that you’re successfully amplifying that content material both manner, which considerably negates the alternate performance argument.
I’m not completely positive what the motivation is, however now, you’ll have extra context as to how persons are interacting together with your tweets, and possibly, in future, bookmarks might be utilized differently to dictate algorithmic attain.
Or one thing. I don’t know – all I do know for positive is that bookmarks now have their very own counter. In some circumstances, that could be an attention-grabbing information level.
