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OpenAI’s ChatGPT and different AI-powered platforms are rapidly gaining momentum within the PR business as savvy AI customers are utilizing these instruments to assist in quite a lot of duties, together with crafting social media copy.
Throughout Ragan’s AI Certificates Course for Communicators, a three-week digital coaching, Nova Lorraine, creator, Internet 3 strategist and founding father of Raine Journal, mentioned in depth the primary week utilizing AI to your model’s benefit.
“If you happen to’re restricted on assets by way of your group otherwise you’re simply pissed off together with your social media advert company, it is a manner so as to add worth with ChatGPT,” Lorraine mentioned.
Be extra strategic together with your social media messaging
AI can help with content material creation by producing subject concepts. It will probably take content material you’ve written up to now and remodel it into social media fodder, as an example. Or AI might provide writing help and optimize social media content material for search engine visibility and assist with total advertising and marketing efforts. Dabble with these AI-based content material era instruments to double down in your posting efforts so your content material could be crisp, partaking and related, Lorraine suggested.
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