Situation
Prospect firmographics and technographics provide help to determine who’s match in your resolution — however intent knowledge helps you goal the proper prospects on the proper time. Intent knowledge casts a broad internet throughout the web to collect top-of-funnel indicators about points, options, applied sciences, and distributors that patrons analysis earlier than making a purchase order.
Utilizing ZoomInfo, you possibly can choose intent matters associated to your small business and monitor when a particular account, or a set of accounts, conducts excessive ranges of analysis. Intent knowledge offers your gross sales groups a leg up on the competitors by way of early visibility to creating alternatives.
Set off
- Spiking intent detected on standards or set of matters associated to your small business
Actions
- Use filter standards to determine the seemingly patrons on the spiking account
- Export seemingly purchaser information to gross sales automation system
- Divide into sequences based mostly on every matter
- Assign to the suitable reps and ship on their behalf
