Shannon Stubo brings greater than 20 years of Silicon Valley advertising and marketing and communications experience to Vidyard’s Board of Administrators.
KITCHENER, Canada (March 7, 2017) – Vidyard, the main video platform for enterprise, declares Shannon Stubo, has joined Vidyard’s board of administrators. Shannon, LinkedIn’s CMO and SVP of company communications, will assist information Vidyard’s fast development as the corporate drives the digital transformation of organizations, together with advertising and marketing and gross sales groups, speaking via the usage of on-line video.
Over the past twenty years, Shannon has labored at 5 of the world’s main expertise corporations: Intuit, Yahoo!, eBay, OpenTable, and LinkedIn the place she helped to construct new markets and develop class management on a worldwide scale. Her experience can be particularly helpful as Vidyard expands operations around the globe and builds out its international companion ecosystem to assist its rising enterprise customer-base. International leaders, together with Microsoft, McKesson, Lenovo, Cision, Citibank, MongoDB and Sharp, as we speak select Vidyard as their main video platform to assist gross sales, advertising and marketing, customer support, and inner communications methods.
“Shannon and I share such comparable visions and values, so I do know her steering can be particularly helpful to our advertising and marketing, communications, gross sales and product groups as we proceed to construct the perfect buyer expertise potential,” says Michael Litt, CEO at Vidyard. “She’ll be key in serving to us successfully scale our international group, lead the market with cutting-edge merchandise, and in the end assist our prospects succeed via the strategic use of on-line video.”
“Advertising and marketing and communications methods are converging, making the artwork of storytelling for corporations extra essential than ever, and video is on the middle of that transformation,” mentioned Shannon. “However that is solely one of many the reason why I needed to become involved with Vidyard. Not solely are they on the forefront of this shift, however Michael stood out to me as somebody who places a premium on tradition and values, which we additionally do at LinkedIn.”
Immediately, Shannon leads the worldwide advertising and marketing and company communications groups at LinkedIn, the world’s largest skilled community on the Web. She joined LinkedIn in 2010 as its first VP of company communications. In 2015, she was promoted to CMO and SVP of company communications, reporting instantly into LinkedIn CEO Jeff Weiner.
Previous to LinkedIn, Shannon held a management position at OpenTable, the world’s main supplier of on-line restaurant reservations the place she oversaw the corporate’s international communications methods. At eBay, Shannon was VP, company communications, the place she oversaw eBay’s international communications technique, offered govt counsel, and suggested the chief group, nation managers and different division heads on communications methods, messaging, and points administration. She additionally labored carefully with the CFO and investor relations group on key monetary bulletins and occasions.
As a prime international communications govt, Shannon has been acknowledged on PRWeek’s Energy Checklist, The Holmes Report’s Affect 100 and Enterprise Insider’s THE PR 50: The Finest Communications Professionals In Know-how for her roles in communications and advertising and marketing.
Not too long ago, Vidyard was named a frontrunner by The Forrester Wave™ On-line Video Platforms For Gross sales And Advertising and marketing, This fall 2016, which analyzed essentially the most important suppliers within the area. The corporate additionally lately launched Vidyard GoVideo Enterprise, a business-class version of Vidyard GoVideo, the free video-recording software that makes it simple for organizations to embrace the ability of video for personalised communications.
Extra Data:
About Vidyard
Vidyard is the video platform for enterprise that helps organizations drive extra income via the usage of on-line video. Going past video internet hosting and administration, Vidyard helps companies drive better engagement of their video content material, monitor the viewing actions of every particular person viewer, and switch these views into motion. International leaders similar to Microsoft, Honeywell, McKesson, Lenovo, LinkedIn, Cision, Citibank, MongoDB and Sharp depend on Vidyard to energy their video content material methods and switch viewers into prospects.
Press Contact:
Sandy Pell, Sr. Supervisor, Company Communications, Vidyard
Headshot:
Vidyard provides LinkedIn CMO, Shannon Stubo, to board of administrators. Shannon brings greater than 20 years of Silicon Valley advertising and marketing and communications experience.
