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Vidyard Reorders Stakeholder Record, Ranks ‘Group’ Above ‘Buyers’


December 14, 2018

All through 2018, Vidyard solidified group engagement programming and group initiatives, contributing to the constructing of a “give again” technique that conjures up others – and it’s all backed by Vidyard’s board of administrators

KITCHENER, Ontario – December 14, 2018Vidyard, the main video platform for enterprise, has prioritized the corporate’s dedication to Group as a key stakeholder. By reordering their stakeholder checklist, and rating “Group” above “Buyers,” Vidyard makes a daring transfer for a know-how firm. Vidyard hopes to encourage comparable organizations to construct programming and initiatives to help their native communities and to take action in a method that’s core to the best way they do enterprise.

Vidyard Stakeholder Record:
1. Prospects
2. Workers
3. Group
4. Buyers

“Group is one in every of Vidyard’s prime precedence stakeholders, alongside its Prospects, Workers, and Buyers– and Vidyard’s board is on board. Shifting the order of our stakeholder checklist might look like an unconventional concept, but it surely’s an concept that works effectively for us and our staff,” says Michael Litt, CEO and Co-Founding father of Vidyard. “Once we publicly reordered our shareholders this manner, we took a stance that above all, Group counts. Our board agreed.”

All through 2018, Vidyard employees and management groups all received concerned:

  • Served greater than 1750 meals to the Home of Friendship, a Kitchener-based group that gives help companies for these coping with poverty, starvation, homelessness, and dependancy.
  • Logged greater than 600+ volunteer hours on the Home of Friendship, in addition to by means of outreach programming with LAUNCH Waterloo, THEMUSEUM, Catalyst on the College of Waterloo, and others.
  • Supported 14 native charities, together with Large Brothers Large Sisters of Canada, Home of Friendship, Kitchener-Waterloo Artwork Gallery, Kitchener-Waterloo Multicultural Centre, Sustainable Waterloo Area, KidsAbility Centre for Youngster Improvement, Carizon Household And Group Companies, Canadian Blood Companies, Reception Home Waterloo Area, Group Assist Connections, Grand River Hospital, Kitchener Public Library, Youngster Witness Centre, Prolong-A-Household Waterloo Area, and YWCA Kitchener-Waterloo.
    Hosted 10 community-focused occasions, together with programming to help LGBTQ+ in Expertise, True North, Velocity, Making House, Large Brothers Large Sisters of Canada Night time, College of Guelph – English as a Second Language, Girls Studying Code and others.
  • Generated $15,000 in group donations, together with items to help organizations concerned in constructing a flourishing native arts and tradition, creating entrepreneurship and management programming, aiding healthcare and wellness, and group improvement.
  • Hosted 5 Plugin occasions, together with “Canada”, supporting the Youngster Witness Centre, “Deadly Friday”, supporting Prolong-A-Household Waterloo Area, “Chill”, supporting YWCA Kitchener-Waterloo, “Laughs & Lagers,” supporting KidsAbility Centre for Youngster Improvement, and “Temple of Terror”, supporting Carizon Household And Group Companies.

Vidyard Pledges 1% Dedication to its Group and Past

Vidyard is a part of the Pledge 1% program, a simple method for firms to leverage a portion of their future success to help nonprofits of their group. As a acknowledged member, Vidyard has dedicated to donating at the least 1% of the corporate’s time, product, resourcing and house to supporting non-profits within the area. It’s a small dedication immediately that may make a big impact tomorrow.

“One of many wonderful issues about Pledge 1% is that there is no such thing as a prescribed checklist of find out how to and when to implement formal giving-back applications,” says Laura Flatt, Group Engagement Program Supervisor at Vidyard. “Pledge 1% encourages companies to begin the place they’re immediately, then works to encourage them to consider what they will do into the long run.”

“Group Giving” as a Defining A part of Vidyard Tradition

Volunteering is likely one of the easiest and most cost-effective methods to offer again to a local people whereas showcasing company values by means of the easy act of giving time. Volunteering additionally introduces and educates staff about native charities, not-for-profit organizations, and volunteer alternatives in their very own backyards. Merely spreading the phrase on who wants assist most industriously pursued our employees to get out and volunteer on their very own time.

For instance, on #GivingTuesday, a nationwide day of giving that came about on November twenty fourth, Vidyard launched its annual Meals Drive. Every year, your complete firm is split into groups, and every competes to gather essentially the most non-perishable meals gadgets and funds for The Meals Financial institution of Waterloo Area. Competitors apart, staff sit up for this every vacation. This yr, Vidyard even added an additional annual problem by together with key gadgets which can be in excessive demand within the area; socks and winter coats. Workers will likely be donating these things to The Working Centre, a non-profit, community-based, enterprise that gives entry to instruments and alternatives to construct group initiatives within the area.

“We continually hear from our job seekers and staff that they’re centered on discovering work inside firms that provide them the chance to make significant contributions alongside passionate folks,” says Lisa Brown, Vidyard’s VP of Expertise. “The corporate had already been collaborating in lots of actions internally by means of numerous grassroots initiatives.”

Vidyard will proceed to prioritize giving again by means of weekly volunteering, mentorship programming by means of native STEAM/STEM initiatives, blood drives, large-scale company-wide occasions, and even Plugin, group occasions that deliver collectively younger professionals in enjoyable and unconventional methods to attach, construct and keep our group.

Extra Info:

About Vidyard
Vidyard is the video platform for enterprise that helps organizations drive extra income by means of using on-line video. Going past video internet hosting and administration, Vidyard helps companies drive better engagement of their video content material, monitor the viewing actions of every particular person viewer, and switch these views into motion. International leaders comparable to Honeywell, LinkedIn, Citibank and Sharp depend on Vidyard to energy their video content material methods and switch viewers into prospects.

Media Contact:
Sandy Pell, Senior Supervisor, Company Communications, Vidyard
press@vidyard.com

All through 2018, Vidyard solidified group engagement programming and group initiatives, contributing to the constructing of a “give again” technique that conjures up others – and it’s all backed by Vidyard’s board of administrators

Sandy Pell

Sandy Pell

Sandy Pell is the Head of Company Communications at Vidyard. She’s been named as one in every of Canada’s PR High 30 Below 30 by PR in Canada, and one of many High 20 Tech Girls in Canada by the C100. When she is not crafting distinctive communications, you may discover her remodeling clean areas into exceptional locations as a business mural artist!





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