Mintel consultants monitor the trending elements and new product launches, highlight the developments affecting the market and its future development. On this episode, we’re Calendula.
Calendula extract has been lengthy used as a supply of lutein within the VMS class. As imaginative and prescient well being turns into a key client well being concern, it’s anticipated to enter the food and drinks classes.
In accordance with Mintel GNPD knowledge, among the many food and drinks new merchandise launched within the final three years (December 2019 – November 2022) that emphasize calendula ingredient, tea has been the main class, whereas the rising pattern of dairy merchandise is apparent.
