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I noticed the outrage for the TikTok video earlier than I ever noticed the unique.
Customers — some common of us, some skilled trainers — had been outraged a few video Equinox has created, celebrating the truth that it didn’t permit new memberships on Jan. 1 in a bid to counter the push of resolutioners hoping to drop pounds in 2023.
The TikTok refrain known as it gatekeeping. Known as it unique. Known as it discouraging to individuals simply attempting to get in form.
Are they flawed?
Probably not. However that’s really OK.
Who’s your buyer?
Despite the fact that Equinox finally deleted the offending TikTok, they didn’t cancel their “We Don’t Communicate January” marketing campaign.
It’s not you, it’s January. #ItsNotFitnessItsLife pic.twitter.com/Bg6lBnSUR2
— Equinox (@Equinox) January 1, 2023
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