Digital promoting is the title of the trendy gross sales sport. Listed here are 10 video scripts and e-mail templates that assist real-world sellers break in with prospects remotely.
“Digital promoting” isn’t a brand new time period, however over the previous couple of years, it’s gained critical prominence within the gross sales world.
Historically, outdoors gross sales meant face-to-face promoting—whether or not that was by way of door-to-door gross sales, in-person buyer conferences, or occasions and conferences.
However then the pandemic modified all that. With outdoors gross sales off the desk, inside gross sales—carried out remotely from an workplace or over the cellphone—grew to become the brand new customary. And at the same time as consumers settle again into previous norms, sellers are discovering that their digital promoting instruments and techniques are serving to them rating extra replies, conferences, and offers.
On this remote-focused world, it’s as much as you to make sure that the shopper engagements you had been having face-to-face proceed seamlessly, even once you’re a metropolis, nation, or continent away.
Stumped on how one can get began? We obtained in contact with our companions to learn the way their gross sales groups make digital connections. On this information, you’ll uncover their successful e-mail scripts and templates (with video examples!) that actual sellers use to attain success with digital promoting.
Take this information to go as a conveyable PDF. (Good for sharing together with your workforce!) Obtain PDF - Contents
- 1. First Contact Video Scripts and Emails
- 1.1 First Contact: Customized First-Contact Intro (from Impression)
- 1.2 First Contact: Inbound Lead Observe-Up (from Income River)
- 1.3 First Contact: Account-Based mostly Video (from SmartAcre)
- 2. Observe-Up Video Scripts & Emails
- 2.1 Observe-Up: No Response (from Vidyard)
- 2.2 Observe-Up: Reviving a Lifeless Opp (from Vidyard)
- 2.3 Observe-Up: Break-Up on a Lead Gone Chilly (from HubSpot)
- 3. Closing Video Scripts and Emails
- 3.1 Closing: Micro Demo Video (from Six & Circulation)
- 3.2 Closing: Proposal Walkthrough (from Salted Stone)
- 4. Put up-Gross sales Video Scripts & Emails
- 4.1 Put up Gross sales: Upsell/Re-Engagement (from BabelQuest)
- 4.2 Put up-Sale: Gross sales Handoff to Providers (from New Breed)
- 5. Instruments for Digital Promoting
First Contact Video Scripts and Emails
Video is an unimaginable solution to make a primary impression with a prospect. Patrons are sometimes amazed by the non-public engagement that comes with a video message—and also you get to ascertain that invaluable face-to-face connection with out the necessity to really meet them in particular person.
Listed here are a number of top-tier templates from our mates at Impression, Income River, and SmartAcre.
First Contact: Customized First-Contact Intro (from Impression)
I seen in your LinkedIn profile that your group want to begin utilizing extra video content material. Try this 30-second video I made for you on how firms like IMPACT are utilizing personalised video within the gross sales course of to humanize the shopping for expertise for prospects. Video permits your prospects to type a relationship with you earlier than you’ve got a dialog, set expectations for the appointment and extra.
See my video right here: {video sharing hyperlink}
{embed video}
Let’s schedule a time the place I can discuss you thru this!
| Introduction | Hey Teri! It’s Lindsey with IMPACT. |
|---|---|
| Worth | I made this video to ship to you so you may see the worth of getting a customized video in an e-mail message. |
| Goal | At IMPACT we use this tactic in quite a lot of methods from following up on discussions to introducing ourselves to shoppers in the course of the onboarding course of. |
| Subsequent Steps | I’d like to schedule a gathering with you to dig deeper into your gross sales course of to establish alternatives to make use of video. |
| CTA | Use the hyperlink in my signature to guide half-hour on my calendar for us to speak. |
| Thank You | Thanks for watching and discuss to you quickly 🙂 |
First Contact: Inbound Lead Observe-Up (from Income River)
Hey {first title},
Thanks for reaching out. Listed here are some assets primarily based on the place you crammed out this type
Let’s schedule a name, however first let me introduce myself. Watch this 30 second video
{embed video}
Schedule a gathering
| Introduction | Hey, thanks for reaching out to Income River. My title is… |
|---|---|
| Worth | Let’s arrange a name, we’re a workforce of specialists who can remedy. |
| Goal | Assist us uncover the place you need assistance |
| Subsequent Steps | E-book time on my calendar, ship particulars or inquiries to kickstart |
| CTA | Calendar hyperlink |
| Thank You | Trying ahead to talking |
First Contact: Account-Based mostly Video (from SmartAcre)
Hey [first name] / Personalize!
Kudos in your spectacular digital advertising technique. / One thing related to their function.
Curious in case you are getting essentially the most out of each step of your results in gross sales course of? / Hit on a problem.
Right here’s what I seen whereas I used to be in your web site. / Add worth.
Watch this 90 second video. Not going to lie, a number of cookies had been harmed within the filming course of. Discover out why… / Tie to “provide”
{embed video}
Let’s discuss at your comfort. E-book time on my calendar, chat with us on our web site, or reply to this e-mail. / Give them a number of methods to attach to allow them to base it on their most popular format, not yours.
| Introduction | Hello [name]. Cookies are for closers! That’s one thing we are saying right here at SmartAcre. |
|---|---|
| Worth | Based mostly on [company name]’s web site, you’ve got a powerful lead seize course of. I really like how you might be utilizing [technology] to [add personalization]. |
| Goal | Are you getting essentially the most out of your tech stack? |
| Subsequent Steps | I’d love to listen to extra about your challenges and share concepts from our MarTech specialists. |
| CTA | E-book a gathering – I’ll ship cookies. |
| Thank You | Let me know when you’ve got every other questions and thanks a lot for watching! |
Observe-Up Video Scripts & Emails
So that you’ve made that preliminary connection, however now your prospect’s gone darkish. No have to panic! Video is a superb resolution for these offers gone chilly.
Right here’s a collection of nice follow-up video templates from HubSpot, in addition to our very personal Vidyard gross sales workforce.
Observe-Up: No Response (from Vidyard)
Hey {first title},
I haven’t heard again from you. I needed to convey your consideration to XYZ…Because you {title/function}, I believed this might be related/you’d need to discover.
I made you a video to supply extra info/say hiya.
{embed video}
Please let me know your ideas.
| Introduction | Hey {first title} |
|---|---|
| Worth | I needed to ship you a video to supply some context to my earlier e-mail and since I seen XYZ and because you {title/function}, I believed this might be related. |
| Goal | *Summarize details of worth prop/why you’re reaching out* |
| Subsequent Steps | I might love to speak about XYZ and get your ideas on … |
| CTA | Please guide time in my calendar |
| Thank You | Thanks for watching! |
Observe-Up: Reviving a Lifeless Opp (from Vidyard)
Hey {first title},
I needed to succeed in again out due to your conversations with {AE} in {date}. To jog your reminiscence, your workforce was keen on XYZ.
Within the video beneath, I’ve summarized our earlier conversations round XYZ.
{embed video}
Trying ahead to listening to from you to see if that is nonetheless a precedence/if this can be a
higher time to speak.
| Introduction | Hey {first title}, |
|---|---|
| Worth | I needed to ship you a video as a result of again in {date}, your workforce chatted with {AE} about X, Y and Z. |
| Goal | I needed to see in case your priorities have shifted, or perhaps if this can be a higher time to speak. |
| Subsequent Steps | I might love to leap on a fast name to sync up and see if we are able to present worth and assist with {related space primarily based on earlier convos} |
| CTA | E-book time in my calendar |
| Thank You | Thanks for watching! |
Observe-Up: Break-Up on a Lead Gone Chilly (from HubSpot)
Hey {first title},
I understand time is effective and perhaps this isn’t the most effective time to have a dialog about our product. Earlier than I’m going quiet, I needed to ship you tthis brief video and go away you with a helpful useful resource.
Watch this brief video to study what this useful resource consists of
{embed video}
| Introduction | Hello workforce, Over the previous couple of weeks I’ve tried to get in contact with you and your workforce. Recognizing the present state of the trade I can solely think about the pressure you is perhaps beneath. That in thoughts, I went and downloaded our 2020 Advertising and marketing Insights whitepaper for you. Maybe your workforce will discover worth within the useful resource when strategizing for what’s to come back. |
|---|---|
| Worth | The hooked up doc has insights into how shoppers have shifted their focus, the methods during which they’re spending their time and the way greatest to attach in new methods. |
| Goal | Whereas our instruments actually provide help to to higher join with the client, our assets usually turn into a good way to remain knowledgeable of tendencies in advertising + gross sales and allow your workforce to make the best choices every step of the best way. |
| Subsequent Steps | My hope is that you just takeaway some good insights from my previous emails and that this final one serves as a superb subsequent step to serving to you. |
| CTA | Do you have to ever need to talk about technique, GTM plans or progress fashions I’m all the time completely satisfied to reconnect with you – I’d ship you assets occasionally as effectively in hopes of continuous to assist from the sidelines. |
| Thank You | Be effectively, I’m right here in the event you ever want me. |
Closing Video Scripts and Emails
You’re virtually throughout the end line. It’s time to shut that opp! A video message may help drive that deal to success.
Try these business-winning templates from Six & Circulation and Salted Stone.
Closing: Micro Demo Video (from Six & Circulation)
Hey {first title},
Nice to speak with you in the present day and I admire you sharing among the background on what’s occurring at {firm}. From our dialog, there are a number of details the place HubSpot can actually assist handle your progress processes: Giving your gross sales and advertising groups rapidly accessible insights to higher perceive the stream of actions. Simply segmenting essentially the most engaged leads in order that your groups can higher prioritize their time by following up with key contacts. Utilizing automation to nurture your guests primarily based on their curiosity, and highlighting excessive precedence leads in your groups to chop down on admin work
I’ve created a brief (~3m30s) video beneath to stroll you thru what this seems like in HubSpot, test it out:
{embed video}
If you happen to’ve obtained any questions or suggestions forward of our subsequent assembly, please guide a time and let me know the way I can assist.
| Introduction | Hey Alex, nice chatting with you simply now! |
|---|---|
| Worth | We talked about fairly a number of options, so I needed to rapidly spotlight the CRM and among the cool issues you are able to do with the automation. |
| Goal | Spotlight key automation options that they’re keen on and share associated assets they will learn to maintain the deal shifting easily. |
| Subsequent Steps | We’ve obtained a gathering arrange subsequent week to scope out your personas and map them to the properties in HubSpot to actually make the automation be just right for you. |
| CTA | I’ve included a number of related hyperlinks so you possibly can educate your self on the options, guide a gathering with me on the finish of this video in the event you want anything earlier than our subsequent assembly. |
| Thank You | Let me know when you’ve got every other questions and thanks so a lot for watching! |
Closing: Proposal Walkthrough (from Salted Stone)
Hey {first title},
We’ve accomplished the proposal! There’s plenty of essential info to evaluate. The method aligns together with your timeline and targets.
Check out this transient proposal overview I recorded so you’ll find every thing you’re on the lookout for.
{embed video}
Do you’ve got time to speak by means of this at {time} on {day}? Right here’s a hyperlink to my calendar—be at liberty to guide time when it’s handy.
| Introduction | Hey {first title}! That is what we’ve been working in the direction of collectively. I’m thrilled to be sending you our {engagement kind} proposal. |
|---|---|
| Worth | We’ve outlined a {method kind} that’s guided by {principal strategic deliverable} and backed by {principal strategic deliverable techniques} The aim of this {engagement kind} is to {aim 1}, {aim 2}, and {aim 3}. |
| Goal | This proposal doc outlines the method, scope of labor, funds, and timeline for Salted Stone to companion with {firm title}. |
| Subsequent Steps | The subsequent step is to hop on a name this week to stroll by means of the method and tackle any questions you or your workforce could have. |
| CTA | Yow will discover a hyperlink to my calendar within the e-mail, be at liberty to guide time when it’s handy. |
| Thank You | Thank You — Trying ahead to discussing your suggestions! |
Put up-Gross sales Video Scripts & Emails
Simply since you closed that deal doesn’t imply you’re carried out fairly but. Video is a superb device for preserving momentum rolling by means of post-sales actions, like upselling or handoffs to different groups.
Listed here are a few useful post-sales templates from BabelQuest and New Breed.
Put up Gross sales: Upsell/Re-Engagement (from BabelQuest)
Hey {first title},
I needed to succeed in again out due to your conversations with {AE} in {date}. To jog your reminiscence, your workforce was keen on XYZ. Within the video beneath, I’ve summarized our earlier conversations round XYZ.
{embed video}
Trying ahead to listening to from you to see if that is nonetheless a precedence/if this can be a higher time to speak.
| Introduction | Hey {first title} |
|---|---|
| Worth | I needed to ship you a video as a result of again in {date}, your workforce chatted with {AE} about X, Y and Z. |
| Goal | I needed to see in case your priorities have shifted, or perhaps if this can be a higher time to speak. |
| Subsequent Steps | I might love to leap on a fast name to sync up and see if we are able to present worth and assist with {related space primarily based on earlier convos} |
| CTA | E-book time in my calendar |
| Thank You | Thanks for watching! |
Put up-Sale: Gross sales Handoff to Providers (from New Breed)
Hey {first title},
I’ve completed the video for gross sales handoff for (Firm Title). They bought (Product Names).
Please watch the video earlier than kickoff and be at liberty to ask me any questions!
{embed video}
| Introduction | Hello workforce, we’ve simply closed an excellent cope with (Firm Title). |
|---|---|
| Worth | Right here’s every thing I discovered about our new shopper that you just’ll have to know earlier than assembly them. |
| Goal | First up, they got here in by means of (lead supply) and the contacts are (contact names). They bought (product names).They’re a (persona title).Different essential components: Trade Firm dimension Firm foundedThe gross sales course of was (simple/troublesome/enjoyable/participating and supply purpose).We mentioned plenty of targets, together with: And we mentioned timeline and scope, which you’ll be able to find right here and are, roughly: |
| Subsequent Steps | Now that you already know all about (Firm Title), please be at liberty to ask me questions. |
| CTA | Click on right here to see the contract and related assessments or property. |
| Thank You | Take pleasure in working with (Firm Title)! |
There are a ton of instruments out there in relation to video platforms, CRMs, and venture administration. Listed here are a number of tried-and-true options to get you began.
- HubSpot: As a part of HubSpot’s free CRM, your workforce can leverage contact deal and activity administration, e-mail monitoring and engagement notifications, assembly scheduling, gross sales quotes, and extra.
- Vidyard: The web video platform constructed for enterprise. Improve leads, speed up your pipeline, and delight clients, all with one-to-one video messages.
- Zoom:A distant conferencing device that has a ton of performance for staying in contact.
- Slack: A collaboration and messaging platform that retains distant groups collectively.
- Google Workspace: Cloud productiveness and collaboration software program that makes engaged on tasks throughout groups easy and simple.
- Monday.com: A platform that powers groups to run processes, workflows, and tasks in a single digital workspace.
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