In the event you’re trying to save time in your gross sales reps and make discovery extra self-serve in your patrons, it’s time to spend money on FAQ movies.
FAQ movies aren’t precisely a brand new idea. Lengthy utilized by buyer assist and expertise groups, they assist lower down on the forwards and backwards answering your clients’ most ceaselessly requested questions. And can be found on-demand and fully self-serve.
We’re seeing a possibility to leverage the idea of an FAQ video, or what the Vidyard workforce likes to seek advice from as an “80% video,“ earlier within the purchaser’s journey to assist save a ton of time for all these concerned in analysis or shopping for choices.
Learn on to be taught what an FAQ (or 80%) video is about. And, as entrepreneurs, why we should always produce this content material for our gross sales groups—asap.
- Contents
- 1. What are FAQ Movies?
- 2. Advantages of Producing an 80% Video
- 3. Finest Practices for Creating an FAQ Video
- 3.1 Discover the Proper Inquiries to Reply
- 3.2 Function Staff to Ship the Message
- 3.3 Leverage a Video Platform
- 3.4 How Lengthy Ought to FAQ Movies Be?
- 4. FAQ Video Distribution Channels
- 4.1 Gross sales Conversations
- 4.2 Further Distribution Channels for FAQ Movies
- 5. Have 80% of your Questions on FAQ Movies Been Answered?
What are FAQ Movies?
How a lot does your resolution price? Do you provide customization companies? What instruments do you combine with? These are only a pattern of what your reps might hear on the reg—or probably the most ceaselessly requested questions they get from potential clients.
Creating FAQ movies is straightforward to assist lower down on the forwards and backwards and save your gross sales groups a ton of time. However what are they? As they sound, FAQ movies are a sort of video that goals to reply the most typical questions on your product or resolution.
Able to make an FAQ or “80%” video? This checklist covers all of the issues you should know to get it proper. Get the Listing Typically, conventional FAQ movies might dwell in your data base or as self-serve buyer coaching. However what about your prospects? What in case you might save a complete gross sales discovery name by having the questions your reps get requested repeatedly answered earlier than anybody hop on a name for that first assembly?
After we speak about FAQ movies for discovery, that’s the place the idea of the “80% video” is available in. There’s a complete chapter devoted to it within the guide, The Visible Sale, however we’ll undergo the fundamentals on this information.
Beneath is an explainer video for what precisely an 80% video is.
An 80% video on 80% movies, if you’ll (we all know it’s a bit meta).
Advantages of Producing an 80% Video
Why do you have to produce an 80% video as a marketer? One, your gross sales workforce will love you for it. We all know alignment between gross sales and advertising and marketing at instances could be a problem. Producing this sort of video content material will make their lives quite a bit simpler and assist with lead conversion and deal development.
Past simply the fuzzy feeling of gross sales and advertising and marketing getting alongside, there are extra advantages to think about for gross sales.
- It ensures your reps gained’t waste time on these valuable dwell calls answering questions that might’ve been answered pre-meeting through video.
- An 80% video is a format that may be simply shared by a champion at an account to different stakeholders inside their enterprise.
- Answering high questions (particularly round pricing) demonstrates transparency together with your potential patrons. And that you simply’re genuinely there to assist them make the appropriate shopping for resolution, not simply to attempt to promote them one thing.
- Consumers want self-serve experiences. An 80% video makes your patrons’ analysis and discovery course of frictionless.
Finest Practices for Creating an FAQ Video
Now we’ve acquired you warmed as much as the idea of an 80% video, we’ll share some issues to remember earlier than you go into full-on manufacturing mode.
Discover the Proper Inquiries to Reply
To uncover the most typical questions gross sales get, you should really speak to your gross sales groups. This might be by an inside survey, interviews, leveraging your gross sales enablement workforce, or inside Slack channels. You simply have to you should definitely embody them, as in any other case, you might completely miss the mark on the appropriate questions deal with.
Slender in on the highest 4 to 6 questions. Then, once more survey your gross sales workforce to see how they’re mostly answered.
Function Staff to Ship the Message
One other manner gross sales and advertising and marketing groups can get invested on this venture are to work collectively to ship the message. Discover inside gross sales and advertising and marketing expertise to function in your 80% video. Not solely is it extra economical than hiring skilled actors, however it is going to additionally really feel extra genuine and relatable.
Leverage a Video Platform
Internet hosting your 80% video on a video platform like Vidyard will mean you can get absolutely the most out of your video funding. That includes copies of it in several video libraries or folders will give the pliability to attain, handle, and measure it in a different way.
How Lengthy Ought to FAQ Movies Be?
Concerning the best video size in your FAQ or 80% video, it’s discovering the stability between getting these high questions answered whereas nonetheless holding your viewer’s consideration.
We all know on common, you’ll be capable to retain roughly 55% of your viewers till the top of your video if it’s between 4 and 6 minutes lengthy. As a information, we suggest protecting your FAQ movies underneath 10 minutes.
Once more, chaptering your video content material (or breaking questions into their very own shorter movies) will assist with retention, as viewers can skip, bounce, or navigate to any questions they’re most all for.
In Vidyard’s 80% video, we put into train all these greatest practices. Answering our mostly requested questions. Leveraging our personal worker expertise to ship the message, together with chapters and CTAs, to navigate and have viewers take motion. We even created a touchdown web page so as to add extra context for inbound guests.
FAQ Video Distribution Channels
On the subject of sharing your 80% video, there are a handful of important video distribution channels to think about.
Gross sales Conversations
The primary distribution channel for an 80% video is for gross sales to make use of in conversations with prospects. It needs to be despatched instantly from a gross sales rep early within the discovery or qualification stage. Reps can ask them to look at it earlier than an upcoming assembly. It’s going to reply lots of their questions and permit them to spend that dwell name time much more productively. So as to add much more impression, the rep can report a personalised intro video and add it to a playlist that includes the FAQ video.
Further Distribution Channels for FAQ Movies
- Your web site or touchdown pages. Your 80% video wants a vacation spot, and internet hosting it in your web site or a marketing campaign touchdown web page could be a one-stop store in your FAQ video. It may possibly function extra info and CTAs in your viewers.
- E-mail campaigns. Sending video advertising and marketing emails improves open and CTRs; share your 80% video through devoted emails and nurtures.
- Social media. Break every query down into particular person movies and promote through social or paid channels the place consideration spans are shorter, and you’ll retarget viewers.
- Worker onboarding. Use in pre-boarding or onboarding coaching to rapidly get your latest staff up-to-speed in your commonest FAQs.
Have 80% of your Questions on FAQ Movies Been Answered?
We hope this information will show you how to get on board with the thought of an 80% video and investing in a single in your gross sales groups. Produce one which solutions these high 4 to 6 questions in a transparent, clear, and simply understood manner in order that reps can proceed confidently and transfer on to extra essential issues—like accelerating offers.
We’d like to see the output in case you create an 80% or FAQ video. Join with us on LinkedIn and maybe even be featured in our video templates hub.
