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HomeEmail MarketingConstruct stronger buyer relationships and automate interactions utilizing ActiveCampaign kinds

Construct stronger buyer relationships and automate interactions utilizing ActiveCampaign kinds

When somebody actively fills out a kind, that’s a superb signal that they’re extremely engaged. Why else would they take time and volunteer details about themselves? That’s a good time to observe up with content material, an electronic mail, and even direct outreach from somebody in your crew to make sure they keep engaged. Higher but, observe up with a extremely related message that resonates in order that they see that you just perceive their desires and desires. However how are you aware what they care about? How will you be sure that the message will resonate with them? 

Varieties that collect essential data and develop your small business

By ActiveCampaign kinds, you’ll be able to flip leads into worthwhile prospects and automate their buyer expertise throughout net, electronic mail, and even social channels. Collect essential data and use that information to have interaction them throughout their journey and to display an understanding of every particular person. With buyer expertise automation, you may also ship the precise message on the proper time, relying on the data they supply.


By utilizing ActiveCampaign’s CXA platform to handle your kinds, not solely will you be capable to purchase extra significant knowledge out of your viewers, however you’ll be capable to then act on it higher than ever. Let’s say an internet site customer desires to obtain some gated content material or join a e-newsletter, you would possibly embody primary data on that kind like their identify, electronic mail, and cellphone quantity. However let’s say your function was to gather much more information on one other kind, you don’t need to cease with primary demographics. Use customized fields to assemble extra information like what merchandise they’re all in favour of, the place they work, or if they need to enroll in an intro assembly. This fashion, they nonetheless get the nice content material they’re trying to find, and you’ve got a deeper understanding of who they’re so you’ll be able to act with confidence.


From that kind submission, you’ll be able to then kick off multi-step automation workflows that can replace their contact document, ship a observe up electronic mail, and even transfer their deal alongside a pipeline within the CRM. Relying on the best way you run your small business and what data is essential to you, kinds have the power to develop your small business routinely if you are specializing in different innovation or really speaking with prospects. 

Varieties now assist customary and customized account fields

Just lately, we launched the power so as to add customary and customized account fields onto any ActiveCampaign kind, permitting for much more customization and knowledge assortment. If your small business offers with account-level data, this enhancement is nice so you’ll be able to gather much more data in a given kind, resulting in hyper personalised interactions and a extra strong account profile. 

You’ll be able to both add a subject from the record of offered customary fields, or embody any customized account subject you utilize throughout the platform, relying on the use case of the shape. For some kinds you would possibly ask for particulars about their firm such because the variety of staff, or their URL, even their income, no matter is most essential to your gross sales course of. 

Pendo Account fields in forms 1

Join kinds throughout the remainder of the ActiveCampaign platform

Similar to kinds, Pages from ActiveCampaign provide the energy to have interaction segments of your viewers with related data and content material. The perfect half? You’ll be able to simply add a kind to a touchdown web page utilizing the drag and drop builder. We additionally supply dozens of Pages templates so you’ll be able to spin up a high-converting, branded web page that can encourage your prospects to behave. 

Inline Forms Body

Aside from touchdown pages, you’ll be able to leverage electronic mail advertising to speak with leads after they submit a kind to capitalize on their most engaged time. Arrange an automation to ship a observe up electronic mail, or kick off a nurturing electronic mail collection, each of which can comprise related content material that you recognize the customer will resonate with. 

05 Custom Objects in Forms

Do you utilize instruments aside from ActiveCampaign in your on a regular basis life? With ActiveCampaign’s 800+ integrations, you’ll be able to simply join kinds to any third social gathering instrument you utilize to have interaction with prospects. Additionally utilizing customized objects with kinds means that you can do issues like e book demos and connect with Calendly, figuring out what kind of assembly they’re searching for, saving your gross sales crew time and giving the shopper a a lot better expertise. 

Prepared to provide it a attempt for your self?

Regardless of the place you might be in your individual journey of utilizing CXA, you will get began shortly and simply by introducing kinds to your on a regular basis engagement. Begin by including a kind to your website, and kickoff a primary observe up electronic mail upon submission. From there, you’ll be able to develop and scale as you want, and introduce customizations that display a real understanding of every particular person buyer. Able to get began? Study extra about kinds in our assist middle, or begin your free trial right this moment! 

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