Saturday, July 23, 2022
HomeBrandingSwap Off the Digital Chaos to Swap on the Good Vibes

Swap Off the Digital Chaos to Swap on the Good Vibes

Disconnect. Inhale constructive vitality and exhale all your worries. Detox your self from adverse ideas. Reconnect with your self. Repeat!

Though such a session sounds fantastic, how can one free themselves from all of their troubles when many people are related 24/7? How can we change off the digital chaos and change on the great vibes? Detaching ourselves from work, for instance, doesn’t really feel sufficient. Whereas getting a break from all our emails feels nice, how will we address different distractions like notifications, pop-ups, messages, or updates? We’re so used to those actions that we consider them as a part of our lives however have you ever ever seen how they’re stopping us from attaining a Zen-like frame of mind?

Enter MetLife Gulf‘s “Swap Off” wellness web site, a digital place that doesn’t deny the existence of the web and of the gadgets we use to remain related however makes use of this world to provide folks a possibility to benefit from the offline. The monetary service firm’s on-line portal combines the model’s dedication to the holistic life high quality of the purchasers with the ‿and us company’s will to unravel real-life issues by creativity.

The platform emerged as MetLife’s will to sort out web habit’s dangerous results that threaten folks’s wellbeing. As such, the expertise appears like a session of meditation solely that, as an alternative of maintaining your eyes shut, you clear your thoughts from worries by taking a journey to a mesmerizing world — nearly hallucinatory — that fascinates anybody, whether or not they search a second of silence or just because they admire cool stuff across the web.

“During the last twenty years, our telephones have turn into increasingly ubiquitous in our every day lives,” explains John Thekanady, Head of Digital Advertising and marketing, MetLife, Gulf. “However more and more, they’re changing into much less of a instrument and extra of an extension of our psyche. That’s an issue.” He continues: “Probably the most worthwhile asset of the twenty first century is your consideration. So, to really reconnect with ourselves and do what we love, we first must study to disconnect from our gadgets, nevertheless briefly.”

“The world is within the midst of a psychological wellness epidemic,” concludes Fadi Yaish, Founder and Chief Artistic Officer at ‿and us. “Partially, this is because of us dwelling in a hyperconnected world the place folks’s gadgets are continually barraging them with content material that stops them from taking note of the issues that matter. There are tons of sources folks can flip to for assist, however considerably satirically, all these sources are on-line — the place many individuals’s issues began within the first place.”

Devoted to its title, the Swap Off expertise works solely when customers change their web off, offering them with stunning meditation-like movies to raise their spirit. So, disable your WiFi and knowledge and prepare to take this (nonetheless digital) path to Nirvana which you’ll obtain both on cell or PC, as it really works on each gadgets.


Consumer: MetLife Gulf

Company: ‿ and us

Founder: Fadi Yaish

Senior Artwork Director: Saymon Medeiros

Artistic Tech Director: Diogo Borges

Senior Copywriter: Steve de Lange

Design Director: Giovanni Borde

Manufacturing: Serena Chemaly

Model Supervisor: Lama Halimeh

Movement Designer: Soheil Magdi



Music & Sound: Toro Áudio

Illustration: Pedro, Papel & Bezouro Estúdio

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