There’s a couple of type of gross sales video. Study extra concerning the 4 major forms of gross sales movies and the way you should utilize them in your cadences.
Utilizing gross sales movies as a part of your cadence will get you and your message in entrance of extra patrons. It could possibly kickstart a dialog, assist clarify one thing higher suited to be proven vs. written or reignite a stalled deal. It could possibly even elevate the post-sales expertise by helping clients to troubleshoot frequent issues, scale back churn, or upsell accounts.
In terms of making a video for gross sales, it may be so simple as urgent the report button. Nevertheless, there are a number of various kinds of gross sales movies to select from to create and share. Each is suited to distinct objectives you’re attempting to attain, and a few could match higher than others for various factors in your gross sales cycle.
The extra exactly you match your gross sales video format to your prospect’s mindset, gross sales stage, or the kind of message you’re aiming to convey, the simpler your gross sales movies will likely be.
- Contents
- 1. The 4 Gross sales Video Varieties You Ought to Be Utilizing
- 1.1 The Webcam Video (a.okay.a. Selfie Video)
- 1.2 The Display screen Share Video
- 1.2.1 Take Your Display screen Share Video to the Subsequent Degree
- 1.3 The Video Playlist
- 1.4 FAQ Video (or the 80% Video)
- 1.5 Professional Ideas for Gross sales Movies
The best fashion of video is dependent upon your use case and the message you’re attempting to ship. Webcam movies are nice for introducing your self and delivering brief, customized messages to construct a relationship. Display screen seize movies—with or with out your webcam turned on—may be extra versatile, providing a good way to ship an extended message or to share information. With display screen captures, you’ll be able to simply add supporting visuals to clarify how one can resolve their issues, stroll them by a contract proposal, show your product, and extra. It’s all about with the ability to present and inform!
Michelle BenferHubSpotVP of Gross sales
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Listed below are the 4 forms of gross sales movies each gross sales rep ought to have of their gross sales toolbox.
1. The Webcam Video (a.okay.a. Selfie Video)
Nice for: Introductions, constructing relationships, and video prospecting.
In a webcam video, a gross sales rep information themselves talking to the digital camera. It’s the following neatest thing to an in-person interplay: It travels anyplace an e mail does however earns you face time the place prospects would in any other case solely get to know you thru cold-hard textual content.
In his follow-up video for a prospect, Thomas Buchanan from Modus will get inventive with this instance of a webcam video. He even makes use of a whiteboard to assist reply his prospect’s questions.
As a result of webcam movies familiarize prospects together with your voice and face, they kickstart the connection early. And since they transmit emotion, they’re proven to extend prospects’ consideration and recall.
It’s also possible to use props so as to add a component of personalization or seize the viewer’s consideration.
Discover outreach and deal acceleration video examples that can assist you join with clients and prospects. Get Impressed Like all outreach, webcam movies should be related to earn responses. Reps ought to purpose to intrigue prospects to click on their video by deciding on an attention-grabbing thumbnail that encompasses a little bit of persona and personalization—like an indication with their title on it, or the rep holding up one in all their firm’s merchandise.
As soon as the video begins, get proper to the purpose of how one can assist.
2. The Display screen Share Video
Nice for: Explanations, product walkthroughs, video emails.
Display screen share recordings permit you to present and inform and are perfect for explanations—like the explanation in your outreach.
Gross sales reps usually use display screen shares as a part of their video outreach to evaluation the prospect’s LinkedIn profile to clarify why they’re a really perfect purchaser or to discover their web site to spotlight areas the place the vendor may help.
If the salesperson opinions one thing the prospect will acknowledge, like their very own profile, the rep can use that picture to personalize the thumbnail to make it additional intriguing.
This instance of a display screen share video focuses on utilizing the recipient’s LinkedIn profile because the background.
Reps may report demo movies to stroll prospects by a specific function or profit. Demo movies excel at convincing not sure prospects to decide to an extended name or eliminating the necessity for a second or third reside demo to hurry up the deal.
Earlier than recording a display screen share video:
- Flip off notifications and shut unrelated or irrelevant tabs
- Arrange the recording circulation (reminiscent of placing your tabs within the order you’ll discuss them) forward of time
- Non-compulsory: Do a trial run beforehand
Take Your Display screen Share Video to the Subsequent Degree
Attempt recording your display screen and your self on the identical time. This hybrid fashion of gross sales video permits you to ship advanced info like a pricing proposal or demo whereas protecting issues private and placing a face to your title. Bonus: Reps report hybrid video performing the perfect at getting the very best response charges from prospects.
All the time adapt to the state of affairs. In case you’re attempting to get your foot within the door, 45 seconds might be a lot. However for those who’ve spent months collectively in a drawn-out gross sales cycle and also you’re attempting to reply a query for his or her IT staff, 20 minutes may very well be completely acceptable.
Listed below are some tough tips:
- Chilly Outreach Video: 30 to 45 seconds
- Explainer Video: 90 seconds most
- Demo Video: 6 minutes most
Curious how lengthy different movies must be? Study extra about video size.
3. The Video Playlist
Nice for: Saving time and making pre-recorded movies really feel private.
The video playlist isn’t precisely a kind of gross sales video, extra of a group of movies. And an vital addition to this listing.
With a video platform constructed for enterprise, reps could make video content material playlists to share with potential patrons.
Whether or not it’s a library of movies you’ve recorded your self or curating all the nice advertising movies your organization already has, a video playlist is superb for saving time.
Contemplate recording and including a customized video introduction to a playlist that includes explainer movies, micro demos, or buyer testimonials.
On this instance, Taylor from Vidyard information a customized introduction video to play on the prime of a video playlist.
4. FAQ Video (or the 80% Video)
Nice for: Pre-qualifying leads and saving time on discovery.
An FAQ video, or what we prefer to seek advice from because the 80% video, is one you’ll need assistance out of your advertising staff to create—however you’ll be glad you probably did.
The 80% video goals to reply the highest 4 to 6 questions you get requested as a rep eighty % of the time.
By leveraging one of these video, you’ll be able to ship pre-discovery to get forward of these questions you get time and again. Not solely can your champion evaluation forward of reside calls, however the 80% video can be simply shareable with different stakeholders within the account.
On this instance, members from Vidyard’s gross sales and advertising departments reply the questions we get requested most frequently. Including video chapters to the 80% video lets the viewer simply navigate the content material.
Professional Ideas for Gross sales Movies
- Use a GIF because the video thumbnail, like Bizible
- Insert customized graphics, like League
- Finish movies with a hyperlink to e-book time in your calendar
- Bear in mind to put in writing it out too—typically prospects can’t watch a video with sound on, so be sure you write out (at the very least a few of) your worth proposition in your e mail or message along with sending the video. Including captions is one other nice method to obtain this.
So now you understand the 4 major forms of gross sales movies it’s best to use in your cadence. You possibly can be taught when and the place to make use of these movies all through your total gross sales cycle.
This put up was initially printed on January 23, 2019. It was up to date on August 23, 2022.
