In 2012, Google – a search engine identified for preventing in opposition to paid hyperlinks and “skinny” content material – appeared to be behind a marketing campaign that generated each on behalf of its Chrome browser.
A seek for [This post is sponsored by Google] returned greater than 400 pages, written apparently as a part of a Google advertising and marketing marketing campaign:
Google? Shopping for hyperlinks? It certain seemed prefer it:
It was additionally hypocritical as a result of Google was paying to supply the identical kind of rubbish that its Panda Replace was designed to penalize.
What was Google pondering? This was just the start of the story. See Search Engine Land’s follow-up tales:
Additionally on this present day
On-line tax-filing companies can not conceal free companies from Google Search outcomes
2020: The IRS revised its Free File settlement with on-line tax return software program suppliers, requiring them to permit their Free File touchdown pages to be listed by search engines like google and backing out of its pledge to not enter the e-file companies market.
The massive PPC shifts of 2019 that may form how we market in 2020
2020: Automation, full-funnel campaigns, shoppable advertisements and privacy-fueled paid search modifications in 2019.
What makes folks click on on search advertisements?
2020: Did folks click on on a paid search advert as a result of it answered a search question, talked about a well-known model, was listed above different search outcomes, or had a compelling title, description, or picture? Survey says…
Bing Advertisements gives businesses likelihood at prizes for accreditation, new accounts, extra
2019: The sweepstakes supplied incentive for businesses to extend their participation with Bing Advertisements.
Google’s Mueller spent New Yr’s serving to SEOs deal with hacked content material, gradual web site points
2019: John Mueller, a Google webmaster developments analyst, spent a portion of his New Yr’s break responding to considerations and questions round Google search-related points. Right here’s what saved him occupied.
Google emphasizes ‘Message this enterprise’ in new native search take a look at
2019: Google was testing a much bigger push for the messaging choice inside the native panel, through the use of a bigger message button.
Google search checks new interface for film, TV present streaming choices
2019: Google was testing a change within the search outcomes for film and TV present streaming choices, including extra streaming suppliers and choices.
There’s nothing stopping local weather change deniers from utilizing Google AdWords
2018: Advertisers didn’t must do something particular or out of the unusual to get Google’s algorithms to show their advertisements. It wouldn’t be till 2021 that Google prohibited advertisers from working advertisements or monetizing content material that contradicted scientific consensus on local weather change.
Report: Amazon in discussions with shopper manufacturers about advertisements on Alexa [company denies it]
2018: Amazon was reportedly in talks with a number of massive shopper product corporations, akin to Procter & Gamble, about promoting and sponsorship alternatives via Alexa and voice search. Nonetheless, Amazon denied the story, saying it had no plans to introduce advertisements on Alexa.
New search high quality raters pointers for Google Assistant and voice search evaluations
2018: Much like the net search high quality pointers, raters evaluated voice responses from Google Assistant for info satisfaction, size, formulation and elocution.
Yahoo Search Again On-line After 4+ Hour Outage; Bing Went Down Earlier Friday
2015: The outage to Yahoo’s devoted search website lasted greater than 4 hours.
Search In Pics: Google Winter Trip, Boot Loops Cereal & Penguin Appetizers
2015: What folks eat on the search engine corporations, how they play, who they meet, the place they converse, what toys they’ve, and extra.
Rumor: Apple Might Purchase Crowdsourced Mapping App Waze
2013: Spoiler alert: Apple didn’t get the crowd-sourced mapping and visitors app. However Google did later in 2013, for $1.3 billion.
Report: Google Antitrust Settlement Coming Tomorrow, Opponents Annoyed With FTC
2013: Google agreed to alter some enterprise practices and settle allegations it misused patents to thwart smartphone opponents.
Larry Web page named “CEO Of The Yr”
2012: Why? As a result of Web page “reorganized the corporate’s administration construction, redesigned the face of the corporate’s merchandise and pushed ahead with a multibillion-dollar deal to accumulate a cellphone manufacturing outfit.
Google Launches US Election Hub Web site
2012: It was much like the Google Information “Elections” part, however with completely different filtering choices on information content material and added knowledge associated to this yr’s campaigns.
Activate The “Bells and Whistles” On Google’s iPhone Cell App
2009: Shock! Google’s iPhone app had a couple of further hidden choices within the Settings tab.
Report: Android OS Coming To Netbooks
2009: An Android OS netbook by 2010? Might it’s? Nicely, truly, it didn’t even take that lengthy, as Acer-produced netbooks had been shipped beginning in Q3 of 2009. (Dell was additionally taking a look at Android for netbook OS.) Oh, what was a netbook? A smaller-than-typical laptop computer pc (R.I.P, 2007-2013).
Google’s Algorithm Awarding New Pages?
2008: Google appeared to be displaying a bit an excessive amount of like to new or very latest pages listed by Google, rating these pages extraordinarily properly for queries.
Baidu Beats Music Labels In Music Copyright Case Once more
2008: A Beijing appeals court docket upheld a call that Baidu was not responsible of property rights infringement for displaying hyperlinks to web sites providing unlawful music downloads.
WhatsOpen Goals To Disseminate Native Enterprise Hours Information Throughout Platforms
2008: The “social search engine” launched its public beta and appeared to be a “function” moderately than a totally developed new native idea.
Google To Make Stronger Effort With Running a blog & Communication In 2007?
2007: Matt Cutts known as for Google to have extra folks running a blog and monitoring communities concerned with their merchandise.
Extra Google Q&A Spam
2007: Google Q&A spam was noticed for a search on [how tall is paris]. The outcomes led to an grownup website.
YouTube’s “Content material Identification System” Delay Might Damage Google’s Plans
2007: An anticipated software program launch by YouTube to crack down on pirated movies with a “content material identification system” software program was delayed.
SMBs, Paid Search And Self-Service
2007: The query was: what number of SMBs will join instantly for paid search and what number of should be acquired via a “push” channel (native gross sales drive)? Some had been satisfied {that a} gross sales drive is completely crucial for Google, Yahoo and Microsoft to accumulate any significant penetration within the SMB market.
Google’s Manhattan Workplace Engaging & Inviting
2007: Translating the Googleplex Mountain View workplace firm tradition to New York appeared to be understanding simply effective.
Google Patches Critical Gmail Contacts Bug
2007: A severe bug was mounted in Google’s Gmail. It allowed web sites to retrieve a person’s Gmail contact listing via a JavaScript loophole.
Search Engine Land Stats: 2007, In Evaluate
2008: Some key stats reveal how Search Engine Land had grown over the previous calendar yr.
Greatest | prime | hottest Search Engine Land tales of the yr
Early January is an effective time to take a ultimate look again at the preferred tales from the previous yr. Try what tales earned probably the most pageviews and social love in prior years:
Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)
These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.
< January 1 | Search Advertising and marketing Historical past | January 3 >
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In regards to the writer
Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing day by day about search engine optimization, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter consultants. He additionally helps program our convention collection, SMX – Search Advertising and marketing Expo.
Previous to becoming a member of Search Engine Land, Goodwin was Government Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.
